Ana Villegas
Cisco Vice President I Former Chief Marketing Officer National Instruments & Affinipay | Latina Executive | Board member | Transformation agent
- Role
- Board Director at Latinitas
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Ana Villegas
I’m an accomplished senior business executive with a rich background that spans more than 20 years in global marketing leadership. As a Latina executive, I’m privileged to serve on the board of Latinitas, as well as being an influential advocate for diversity and inclusion in the corporate world. My career journey began in engineering, which helped me develop a unique combination of skills that include both analytical thinking and creative innovation. Throughout my career, I’ve led global teams with a customer-focused mindset, driving business results through a continuous pursuit of improvement. My experience extends across private equity, small and large businesses, and global brands, always with a commitment to putting people first and upholding the values of ethics and empathy. In the dynamic field of marketing, I’ve embraced the importance of agility in thought and operations. Boldness, innovation, and rapid testing are non-negotiable for success, and I firmly believe in giving my team the space they need to find creative solutions. I’m not just a business leader, I’m a passionate advocate for positive change. I see marketing as a vehicle not only for business success but also for creating a meaningful impact on individuals and society at large. With a love for innovation and a dedication to creating equal opportunities, I strive to inspire those around me to think boldly and embrace positive change in the ever-evolving business landscape.
Experience
Board Director
Jan 2022 — Present · Austin, TX, US
Latinitas mission is to break down barriers, foster leadership, and cultivate a safe and supportive community that equips young girls with the skills and confidence needed to thrive in STEM-related careers. We are dedicated to providing dynamic programs, mentorship, and community engagement that encourage exploration, innovation, and the pursuit of diverse STEM career paths. Latinitas envisions a future where every Latina girl feels empowered to embrace her unique voice, contributing meaningfully to the ever-evolving landscape of STEM and media
Education
Pontificia Universidad Católica del Perú
Bachelor in Science, Industrial Engineering
1988 — 1993
Northwestern University - Kellogg School of Management
Master in Business, Marketing
2001 — 2002
Universidad del Pacífico (PE)
Master, Finance & Marketing
1996 — 1998
Skills
- Demand Generation
- Brand Management
- Marketing Strategy
- Global Marketing
- Cross-Functional Team Leadership
- Analytics
- Integrated Marketing
- Marketing Communications
- Marketing
- Business Development
- Online Marketing
- Strategy
- E-Commerce
- User Experience
- Digital Marketing
- Product Development
- Management
- Product Launch
- Segmentation
- Lead Generation
- P&L Management
- B2b Marketing
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