Viktor Lotz
Strategic Key Account Manager @TikTok
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WORK HISTORY
Strategic Key Account Manager @TikTok
Munich, DE
Strategic Collaborations with Top Agencies to Fuel Business Growth- Driving LIVE Strategy & Operations: Leading the development and execution of regional strategies for creator growth, monetization, and audience engagement- Leading Agency Relationship Management: Identifying and building strategic partnerships with MCNs, agencies, and livestreaming organizations; guiding partners on training, compliance, and performance optimization- Enabling Data-Driven Decision Making: Monitoring performance metrics, generating insights, and transforming data into scalable improvements for creator and agency success- Cross-Functional Leadership: Collaborating closely with Product, Content, and Global Operations teams to localize and enhance LIVE experiences for creators and viewers- Leading Strategic Scaling & Growth Initiatives: Owning high-impact projects focused on improving creator and agency onboarding, boosting viewer retention, and accelerating sustainable LIVE ecosystem growth.
EDUCATION
Frankfurt UAS - Fb3: Wirtschaft und Recht
Bachelor of Applied Science - BASc, BWL
InterContinental Hotel Frankfurt
Hotelkaufmann, Verwaltung/Management, Hotel-/Motel
SKILLS
ABOUT VIKTOR LOTZ
Strategic Key Account Leader with deep experience scaling complex partnerships in global, high-growth technology organizations.Currently driving agency and creator ecosystem strategy at TikTok, focused on monetization, performance excellence, and sustainable platform growth.Trusted partner to senior stakeholders, translating data and market insights into scalable commercial and operational initiatives.Strong background in Enterprise Sales, Expansion, and Strategic Partnerships across leading platform businesses.Built on a hospitality foundation, bringing a strong customer-first mindset, service excellence, and executive-level communication.Recognized for ownership, structured leadership, and delivering measurable, long-term impact.
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