Viktoriya Pyrkina

About Viktoriya Pyrkina

I graduated from San Diego State University with a specialization in integrated marketing communications, earned multiple honors and scholarships, and was a member of the Weber Honors College. Professionally, I have experience as a Marketing Specialist at HNTB, a top infrastructure solutions firm, as a Digital Marketing Manager at Optima RPM, a national general contractor, and as a Program Manager at RippleMatch, a leading early career hiring platform. At HNTB, I am responsible for writing and organizing proposals and marketing materials for strategic pursuits. I coordinate qualification packages and proposals, ensuring clarity, compliance, and alignment with key messages. I support the presentation phase of pursuits, prepare materials for client meetings, and participate in client service team meetings. Additionally, I review documents, implement edits, and manage multiple projects, priorities, and deadlines. At Optima RPM, I managed social media accounts, assisted in redesigning websites, developed client pitches, and executed marketing campaigns across multiple platforms. I created diverse marketing collateral through effective copywriting and design, optimized portfolios, and used my interpersonal and research skills to build strong client relationships. At RippleMatch, I collaborated with campus operations to enhance recruitment and increase interview placements, tracking 40–50 candidates weekly and conducting interviews as the main point of contact throughout the hiring process. I am passionate about leveraging marketing strategies, content creation, and audience engagement techniques to drive growth and user awareness. I thrive in dynamic, collaborative environments and bring a strong work ethic, adaptability, and a commitment to continuous learning.

Experience

1. Marketing Specialist

   HNTB

   Jan 2024 — Present · Santa Ana, CA, US

   Responsible for writing and organizing proposals and other marketing materials for strategic pursuits.Coordinates and provides writing support for qualification packages, proposals and leave behind material for pursuits, including reviewing/editing content for clarity, compliance and key messages.Provides support for the presentation phase of the pursuit.Supports client service teams by preparing materials for internal and external meetings, as well as participating in client service team meetings.Reviewing documents, outlining stated requirements, and implementing edits from more experienced staff.Managing multiple projects, priorities, and deadlines.

Education

• San Diego State University

  Marketing Specialization in Integrated Marketing Communications

  2021 — 2023