Viktoriia Poliakova Maier
Customer Experience Analyst @Axway
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WORK HISTORY
Customer Experience Analyst @Axway
Île-de-France, FR
Responsible for the Voice of the Customer Program across all of Axway\'s solutions worldwide.Feedback Management & Data Analysis- Administering the Experience Management solution (Qualtrics). Configuring touchpoint and relationship measurement surveys for customers along all product lines and regions, as well as employees. Automating survey follow-up processes with Qualtrics workflows- Building survey automation processes and integrations with other corporate tools in collaboration with the IT teams- Collecting and analysing user feedback, presenting actionable insights on product, process, and service improvements to internal teams- Building dashboards summarizing customer experience data. Implemented sentiment analysis capability from scratch. User Research- Conducting customer interviews to follow up on their experience with Axway’s products and services (Close the Loop). Gathering customers\' improvement suggestions and presenting the research reports to internal teams- Journey Mapping: analyzing and visualizing Axway\'s user insights, from initial contact to advocacy. Sharing the Journey Maps with employees to drive internal awareness about customer experience. Cross-functional CX collaboration- Training employees in the use of Qualtrics dashboards to help facilitate independent customer feedback analysis- Coaching business teams in using Qualtrics to send manual surveys to customers- Collaborating on CX culture initiatives to drive internal customer-centricity.
EDUCATION
Emlyon Business School
Master of Science - MS
Fachhochschule des bfi Wien
European Economy and Business Management
Technische Universität Berlin
Data Science with Python & Digital Marketing
JAMK University of Applied Sciences
Bachelor of Business Administration (BBA)
ABOUT VIKTORIIA POLIAKOVA MAIER
Hello! I\'m a Data, Digital Marketing & E-Commerce specialist with ~6 years of experience in the tech industry. Currently working as a Customer Experience Data Analyst at Axway. Curious, hands-on, and analytical, I strongly believe in learning by doing and enjoy a collaborative approach to solving challenges 🤝 Key skills & tools- Data Analysis: SQL, Snowflake, Excel - Data Visualization: Tableau, Looker Studio, Power BI - Customer Experience: Qualtrics, Salesforce Marketing Cloud - Consumer Insights & Market Research: GWI, Statista, eMarketer; skilled in desk research in multiple languages - Web Analytics: Google Analytics, Hotjar, Semrush - Amazon Seller & Vendor Central (full cycle account & product management)- (Awareness, Acquisition, Activation, Retention, Referral, Revenue) funnel design & tracking - Website project management - Performance marketing - Email marketing and automation
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