Viktoria Kotova

Ui Ux Designer @Jobautopilot.Com Ai Job Auto-Apply

Montreal, QC, CA

Analysis of the existing website and development of a new website for conversion comparison. Ran A/B tests on landing-page (screen flows, headlines, CTAs), improving avg CTR from 2.9% to 4.9%Competitor analysis and visual research.Conducting surveys, user interviews, and analysis. Video recording of interviews.Development of empathy maps, character maps, and identification of problem areas for users. For example, users couldn\'t find «Resume Analysis». We added it to the main menu of the website.Analysis of user paths, site map. As a result, we changed the internal menu of the application and simplified the user experience.Finalization of the design system. Typography, color or layout, iconography.Experience working in a startup environment.