Viktor Popovski
Senior Customer Engagement Manager @think-cell Software
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WORK HISTORY
Senior Customer Engagement Manager @think-cell Software
Berlin, DE
Develop think-cell’s customer lifecycle marketing strategy with the goal of improving customer experience and driving retention, growth, and advocacy at scale• Build and execute targeted email campaigns, analyze their performance and optimize accordingly• Design and carry out A/B tests to continuously improve our lifecycle communications and customer journey• Define and monitor KPIs related to customer engagement, retention, advocacy, and growth• Quantify and track the ROI impact of customer engagement marketing initiatives• Collaborate with the sales and customer success teams and other stakeholders, toensure alignment between email marketing efforts and customer touchpoints throughout the sales, onboarding, and ongoing engagement process• Manage CRM systems and reporting tools, and drive their integration with otherplatforms as needed
EDUCATION
European University-Republic of Macedonia
Bachelor’s Degree, Marketing
SKILLS
ABOUT VIKTOR POPOVSKI
As an Email Marketing and CRM Specialist with 8+ years of experience and a proven track record of working with over 100 reputable clients in the SaaS and eCommerce industries, I am dedicated to driving engagement, optimizing deliverability, and enhancing conversion metrics through strategic email campaigns, automation, and customer-centric growth initiatives. My career has been defined by a results-oriented approach that combines data-driven segmentation, A/B testing, and optimized nurture flows to achieve performance well above industry standards.Key Achievements:1. Increased email performance 2x the industry average by implementing targeted campaigns and personalized workflows.2. Boosted demo conversions by 25% through automated flows and nurture programs tailored to engage new signups.3. Raised CTR from 2.1% to 4.6% through segmentation and personalization, achieving consistent engagement across diverse customer segments.4. Increased lead volume by 5–20% by organizing SaaS giveaways and managing outreach programs, reaching newsletter subscribers.5. Improved client retention by 12% and onboarded 100+ clients as Head of Done-For-You services, expanding PR and influencer partnerships.6. Spearheaded link-building and PR initiatives, raising domain authority from 6 to 52 and securing media placements to grow brand authority.As a Top-Rated Upwork Freelancer, I collaborated with SaaS and eCommerce brands to develop automated flows and outreach strategies, consistently earning a 5-star rating. Throughout my career, I have focused on leveraging analytics to refine campaign effectiveness, strengthen brand presence, and expand customer engagement.
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