Viktor Petukhov
Customer-Centric Account & Project Manager | AdTech | Sales Strategy | Team Leadership | Operational Excellence
- Role
- Regional Sales Marketing Manager at Deluxe Photo
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Viktor Petukhov
I’m a results-driven Account and Sales Manager with 4+ years of experience leading…
Experience
Regional Sales Marketing Manager
May 2024 — Present · Boston, MA, US
Leadership & Team Development- Supervise, train, and mentor a team of 15–30 photographers across seasonal and year-round operations, promoting a culture of accountability, growth, and service excellence- Developing and implementing performance-driven coaching programs, resulting in a 20% boost in individual productivity and a 15% improvement in team retention- Successfully lead full-cycle recruitment and onboarding initiatives during multiple high-demand peak seasons, reducing new-hire ramp-up time by 50%- Empower team leads through clear expectations, continuous feedback, and tailored development plans aligned with business goals.Sales Strategy & Revenue Growth- Driving regional revenue growth by optimizing customer flow, refining sales funnels, and executing targeted upselling strategies at high-traffic retail and tourist venues- Introducing data-backed sales scripts and performance incentives, leading to an 18% increase in average transaction value and consistent overachievement of sales targets by 10–12%- Analyzing KPIs in real time (conversion rates, sales velocity, average spend) and made strategic adjustments that resulted in a 25% increase in sales performance within six months- Partnering with marketing and operations teams to align promotions with customer behavior and seasonal demand trends.Operations Management- Oversee the day-to-day operations of 10+ photography locations, ensuring consistent service standards, equipment readiness, and team accountability- Develop workflows to reduce downtime, streamline communication, and scale location-specific practices- Maintain strong relationships with venue partners and stakeholders to ensure smooth operations.
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