Viktor Amsheev

Cis Regional Product Manager (Mobile Experience) @Samsung Electronics

Moscow City, RU

Develop and implement product strategy for Mobile category in the CIS Market- Coordinate the launch of new flagship smartphones with Go-To-Market (GTM) plan- Define product roadmap and assortment matrix, including price positioning, demand simulation and P&L accountability- Manage special projects that help to enhance acquisiton from competitor brands and keep retention from old Galaxy users- Conduct comprehensive data analysis based on GFK and another 3rd party sources, define and monitor key poduct metrics, make market demand simulation with seasonality- Collaborate closely with HQ and cross-functional teams to develop and execute product strategy.Accomplishments- Increased the number of Flagship Active Users in the CIS Market by 13% with the launch of new premium smartphones- Improved Trade-In Attach Ratio by 10%p with expansion of retail coverage up to 100% and minimization of Customer Journey Map (CJM) by 2 times- Implemented new data-driven approach that helps to analyze key metrics of Retention & Acquisition and set up KPI\'s based on big data

Lomonosov Moscow State University (MSU)

Master's degree

Irkutsk State University

Bachelor's degree