Vikrant Naresh

About Vikrant Naresh

I help ambitious D2C & Ecommerce brands scale profitably through Performance Marketing, Paid Media Strategy, and Full-Funnel Digital Growth Systems.With 4+ years of experience and ₹100Cr+ ad spend managed across Meta Ads, Google Ads, SEO, and B2B lead gen funnels, I specialize in building campaigns that not only drive revenue but also create predictable, sustainable growth. What I Do Performance Marketing ServicesMeta Ads (Facebook & Instagram) – TOF/MOF/BOF funnels, creative testing, ASC & DPA scalingGoogle Ads – Search, Shopping, Performance Max, Display, YouTube AdsFunnel Optimization – ATC%, CVR, CTR, ROAS tracking and improvement Digital Growth StrategyD2C Revenue Scaling (0 → 100Cr growth playbooks)Creative & Audience Testing RoadmapsSEO & Organic Growth Integration with Paid MediaData-Led Reporting & Dashboards (GA4, Looker Studio, Excel) B2B & Lead Gen CampaignsHigh-Intent Search + Conversion-Optimized Landing PagesCorporate Gifting & Enterprise Sales Funnels Career Snapshot -@ – Helping brands scale with full-funnel digital growth strategies.@ – Managed global campaigns for BP & Castrol across MEA & EU markets.@() – Scaled revenue from ₹9L → ₹65L+/month with 30–40% MoM growth.@ – Handled ₹2Cr+ monthly budgets for brands like Snitch, Rare Rabbit, Pepe Jeans, Liberty Shoes, and more.🤝 Let’s ConnectIf you’re a brand founder, marketing head, or entrepreneur looking to: Scale your D2C/Ecommerce revenue predictably Lower CAC & maximize ROAS Build full-funnel paid media systems that last DM me or connect — let’s make your brand the next big success story. Performance Marketing, Digital Marketing Services, Meta Ads, Google Ads, D2C Growth, Ecommerce Marketing, Funnel Optimization, Media Buying, Paid Media Strategy, Growth Consultant.

Experience

1. Head of Digital Marketing

   EOCL India

   Aug 2024 — Present · Delhi, IN

   Heading EOCL India’s end-to-end digital marketing across Meta, Google, LinkedIn, and YouTube, driving scalable growth for student admissions and e-commerce revenue- Leading and mentoring a 12+ member cross-functional marketing team spanning performance marketing, creatives, content, operations, and technology to ensure seamless execution across multiple business verticals- Owning the complete marketing P&L and media planning for the education vertical, including campaign strategy, budget allocation, forecasting, attribution modeling, and performance governance- Designing and executing full-funnel marketing frameworks (TOF → MOF → BOF) covering lead generation, marketing automation, and conversion rate optimization- Driving structured creative testing and experimentation frameworks to continuously improve key metrics including CTR, CVR, ROAS, and CPL- Implementing AI-driven dashboards, attribution systems, and quality-control frameworks to enhance data accuracy, transparency, and decision-making- Partnering closely with founders and department heads to align digital marketing initiatives with admissions targets and quarterly business growth objectives- Leading regional and national awareness campaigns, performance-led video strategies, and YouTube content initiatives to build brand trust and credibility among students and parents- Collaborating with tech and automation teams to develop CRM workflows, lead scoring models, and drip communication sequences, significantly improving counselor productivity and funnel efficiency.

Education

• Chaudhary Charan Singh University

  Bachelor of Commerce , Accounting and Finance

  2017 — 2020

• Amity University Online

  Master of Business Administration - MBA, Digital Marketing Management