Vikrant Banoudha

CEO & Founder @Morivaa

Varanasi, IN

As Founder of Morivaa, I lead the vision, strategy, and execution of a contemporary fashion and apparel brand under Jitendra Groups. I oversee all aspects of brand development, product design, market positioning, and go-to-market strategy, ensuring that Morivaa delivers trend-driven, high-quality apparel to a modern, style-conscious audience.Key responsibilities and achievements:Strategic Leadership: Defining brand vision, market positioning, and growth roadmap for a rapidly evolving fashion brand.Product & Design Oversight: Curating seasonal collections, ensuring alignment with latest fashion trends and consumer preferences.Business Development & Partnerships: Establishing supply chain, vendor networks, and strategic collaborations to scale operations efficiently.Digital & E-commerce Growth: Driving online presence, digital marketing campaigns, and social commerce to reach a pan-India and global audience.Brand Building: Creating a distinctive identity that merges modern aesthetics, quality, and customer engagement.