Vikrant Pol
MarTech Manager @ ABCD Aditya Birla Capital Digital | Google Analytics Certified
- Role
- Martech Manager at ABCD Aditya Birla Capital Digital
- Location
- Thane, MH, IN
- LinkedIn followers
- 500 followers
About Vikrant Pol
As AVP - Data & Analytics at Ethinos, contributed to measurable business outcomes by spearheading the deployment of advanced MarTech solutions, including GA4 migrations, server-side tracking, and first-party audience activation. Delivered operational excellence by bridging media and tech teams, enabling cohesive strategies that drove an 18% increase in upsell revenue and preserved over 95% of addressable users during critical transitions. With over a decade of expertise in digital analytics and marketing automation, consistently focused on leveraging data-driven insights to empower organizations with scalable and privacy-compliant marketing strategies. Committed to aligning technical implementations with impactful business objectives, fostering innovation, and enabling growth through cutting-edge tools and collaborative team efforts.
Experience
Martech Manager
ABCD Aditya Birla Capital Digital
Sep 2025 — Present · Thane, IN
Education
Brihan Maharashtra College Of Commerce
Bachelor of Commerce - BCom
2005 — 2008
Prin.N.G.Naralkar Institute Of Career Development and Research
MCM
2008 — 2010
Skills
- Web Services and Api
- Online Advertising
- Adwords Scripts
- Microsoft Sql Server
- Asp.net
- Google Adwords
- Javascript
- Google Analytics
- C#
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