Vikrant Pawaskar
Reliance Emerging Leaders Program (RELP)
- Role
- Reliance Emerging Leader\'s Program (Relp) at Reliance Industries Limited
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Vikrant Pawaskar
Senior marketing strategist with 7+ years of B2C experience driving brand growth, GTM…
Experience
Reliance Emerging Leader\'s Program (Relp)
Oct 2020 — Present
As part of Jio’s marketing strategy team, I led growth-focused initiatives across product GTM, brand positioning, and user engagement for key B2C platforms.• Spearheaded go-to-market strategies for digital products resulting in significant user growth and engagement.• Scaled adoption for a privacy-first browser through data-driven campaigns, A/B testing, and targeted user segmentation.• Drove strong post-launch growth through organic marketing and led the brand’s redesign using insights from extensive consumer research.• Directed creative and content strategy—conceptualized ad campaigns, co-led shoots, and partnered with digital publishers to enhance visibility and engagement.• Improved user experience and retention through rewards programs, in-app engagement initiatives, and cohesive brand communication across PR, email, and influencer channels.• Conducted market research and developed positioning strategies for new digital products and telecom features, aligning messaging with user needs.
Education
Vidyalankar Institute Of Technology
Engineer’s Degree
2011 — 2015
IIT Bombay - Shailesh J. Mehta School of Management
Master of Management
2018 — 2020
Udacity
Android Development
2016 — 2017
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