Vikrant Patnaik
Advertisements | Retail Media & E-commerce | Scaling Consumer Brands | Performance Marketing | Strategy Consulting | Global Business
- Role
- Head-gcs Ads-toys & Furniture at Amazon
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vikrant Patnaik
I work at the intersection of retail media, digital commerce, and growth strategy.With 12+ years of experience across Amazon Ads, strategy consulting at EY, and international markets, I focus on helping brands unlock scalable growth through data-driven marketing and strong execution.At Amazon Ads, I lead strategic partnerships with consumer brands and manage a portfolio of ₹290 Cr+ in annual advertising investments. I work closely with CXOs and marketing leaders to design full-funnel retail media strategies that drive visibility, customer acquisition, and revenue growth. My work has helped brands consistently deliver 30%+ YoY growth while maintaining strong ROAS performance.I also lead and mentor a high-performing team, building capabilities across retail media, analytics, and brand growth.Previously, I was part of Ernst & Young’s Business Consulting practice, delivering transformation engagements focused on go-to-market strategy, sales transformation, and digital value creation.Earlier in my career, I managed international markets across the Middle East and Africa, leading dealer network development and regional growth initiatives across 12 countries.My areas of focus include:• Retail Media & Amazon Ads Strategy • Digital Commerce & Performance Marketing • Go-to-Market & Category Growth Strategy • Consumer Insights & Data-Led Decision Making • International Market Expansion • Building and Leading High-Performance TeamsI’m particularly interested in how retail media, AI, and marketplace intelligence are reshaping how brands scale in digital commerce.
Experience
Head-gcs Ads-toys & Furniture
Jan 2026 — Present · Bengaluru, IN
Education
Cornell University
Diploma in Advance Marketing Management, Marketing/Marketing Management, General
2018 — 2018
SPJIMR SP Jain Institute of Management & Research
PGPM, Marketing/Marketing Management, General
2017 — 2018
Veer Surendra Sai University Of Technology ( Formerly UCE ), Burla
Bachelor of Technology (BTech), Mechanical Engineering
2007 — 2011
Skills
- Quality Assurance
- Catia
- Customer Service
- Autocad Mechanical
- Integrated Management Systems
- Dealer Management
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