Vikramjit Singh Setia

About Vikramjit Singh Setia

Senior business leader with 27+ years of experience building, scaling, and transforming…

Experience

1. Head Dealer Development

   AJAX Engineering Limited

   Jun 2024 — Present · Bengaluru, IN

   Leading strategic initiatives for dealer network expansion, covering both new verticals and rural markets, with a focus on compact concrete equipment vertical for revenue growth. • Strategic Business Development & Market Expansion: Spearheaded initiatives that led to a 1.5x expansion of the market coverage, with a focus on rural markets and new product application segments to increase annual revenue 2 times and next 3 years and improving market share to over 75%.• Business Process Management (AJAX Way of Selling): Implemented the Ajax selling approach through strategies in Hunting (acquiring new accounts) and Harvesting (strengthening client relationships), driving growth in market share, expansion, revenue, and profitability.• Operational Excellence & Team Upskilling: Developed and implemented new SOPs to improve dealer performance tracking, along with comprehensive training programs to enhance dealer teams\' skills in value selling, customer relationship management, and technical expertise, driving improved profitability.• Lost Sales & Lead Management: Conducted thorough lost sales analysis, identifying key gaps and implementing corrective actions to recover orders to improve AJAX’s market share to >75%.• Business Excellence: Developed and implemented a Business Excellence program (like BSC) that evaluates dealership operations based on key performance parameters. The program includes monthly performance evaluations, identifying key improvement areas to enhance dealer productivity and overall performance.• Financial Management: Oversaw dealership P & Ls, optimizing sales, service, and parts operations to drive ROI. Enhanced profitability through performance-linked incentive policies, streamlined financial processes, and ensured healthy cash flows across all dealership functions.• Annual Dealer Business Plan & Budgeting: Developed strategic plans to ensure dealer alignment with corporate goals.