Vikram Singh
Director Sales | Programmatic DOOH @ LEMMA | Ex Tata Play | Ad Monetization | CTV | DTH | B2B Partnerships | 17+ years experience
- Role
- Director Sales at Lemma
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vikram Singh
With over 17+ years of cross-industry sales leadership, I have consistently delivered breakthrough revenue growth, market expansion, and high-impact client success. I have scaled businesses across DTH, DOOH, Mobile, Connected TV, Entertainment, Radio, and Cable TV—establishing myself as one of the most versatile and forward-thinking revenue leaders in the industry.I build strong relationships with executives and professionals across functions and serve as a trusted advisor.I don’t have the answers to every question up front, but the process of solving them invigorates me. Bespoke issues requiring multidimensional knowledge excite me. I’m always willing to experiment with new solutions.I deeply understand Go-To-Market(GTM) best practices and ensure exceeding company performance.
Experience
Director Sales
Jun 2025 — Present · Bengaluru, IN
Lead Ad revenue business for South India, driving a brand-first strategy to pitch & educate clients on Programmatic Digital Out-of-Home (DOOH) advertising- Leading market education on programmatic buying via Google DV360 and The Trade Desk.Conceptualizing and launching Integral, a first-of-its-kind solution that connects OOH exposure to mobile retargeting with measurable outcomes- Driving digital transformation for OOH advertisers by demonstrating the power of transparency, cost efficiency, and real-time optimization in programmatic buys- Spearheading high-impact client roadshows and joint GTM initiatives with media partners to accelerate market adoption.
Education
Prestige Institute of Management & Research
Master of Business Administration - MBA, International Business
2006 — 2008
St. aloysius College, Jabalpur
Bachelor of Commerce - BCom, Commerce & Computers
2003 — 2006
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