Vikram S.

About Vikram S.

I have over 17 years of experience as a Visual Merchandiser, supported by a Master\'s in Marketing and certificates in Brand and Retail Management. In my current role as VM-Head. my expertise encompasses various areas including Product VM, Window Design, Creative, Vendor Management, Signages, Retail Training, Performance Management,Strategic Planning,Marketing and Retail Operations.

Experience

1. Head of Vm & Creative

   Baazar Style Retail Ltd.

   Sep 2023 — Present · IN

   As Head of Visual Merchandising for Style Baazar, I led a comprehensive transformation of the brand experience and tone of voice across a dynamic, multi-department retail concept, spanning over 230+ stores throughout India. My leadership was instrumental in reimagining the in-store environment to align with modern customer expectations, ensuring that each department—from Men,Women, Kids Fashion,Cosmetics Beauty, Home Decor, and Stationery—reflected a cohesive and engaging brand identity.I directed the creative vision for campaign strategies, aligning store concepts and fixture designs with our updated brand guidelines. My approach is both innovative and customer-focused, crafting immersive shopping experiences that resonate with our diverse audience.Budget planning and management were critical components of my role. I strategically allocated resources across key events in the trade calendar, ensuring each initiative was supported by a carefully planned budget. This focused resource management has amplified our visual merchandising impact across markets, driving brand growth and enhancing customer engagement in an increasingly competitive retail landscape.

Education

• Indira Gandhi National Open University

  Bachelor's degree

  2006 — 2009

• Symbiosis Centre for Distance Learning

  Master of Business Administration - MBA, Marketing/Marketing Management, General

• Indian Institute of Management Bangalore

  Brand management Certificate, Business Administration and Management, General

  2020 — 2020