Vikram Gupta
Digital & AI Transformation | ex Dabur, HUL, Pepsico
- Role
- General Manager - Corporate Marketing at DS Group
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vikram Gupta
I\'m a Marketing specialist with a passionate interest in Digital media, technology and…
Experience
General Manager - Corporate Marketing
Sep 2024 — Present · Noida, IN
I spearhead the management of digital investments and strategy for the DS Corporate brand portfolio, with a keen focus on amplifying our online presence and engagement. I am passionate about empowering the DS Group marketing teams through targeted upskilling initiatives, ensuring they are adept in cutting-edge digital practices. By establishing robust best practices, guidelines, and guardrails, I\'m helping align our digital efforts with corporate objectives, driving sustainable brand growth by :• Cultivating a Culture of InnovationPromote an environment of continuous learning and adaptability, empowering the marketing team to embrace innovation in a dynamic digital landscape.• Development of Comprehensive Best PracticesFormulate and enforce rigorous guidelines and guardrails that ensure our digital strategy is aligned with overarching corporate goals.• Strategic Digital Investment ManagementLead the optimization of digital investments to strategically enhance brand visibility and audience engagement.
Education
Devi Ahilya Vishwavidyalaya
Master of Management Sciences, Marketing , Finance
Indian School of Business
Executive Education, Product Management
Indian Institute of Technology, Delhi
Continuing Education Program , Data Science and Decision Science
Skills
- Social Media Marketing
- Integrated Marketing
- Influencer Marketing
- Mobile Devices
- Ppc
- Strategy
- E-Commerce
- Performance Based Marketing
- Team Management
- Account Planning
- Search Engine Marketing (Sem)
- Cause Marketing
- Brand Management
- Marketing Strategy
- Pay Per Click (Ppc)
- Social Media
- Online Reputation Management
- Gamification
- Digital Integration
- Media Buying
- Online Advertising
- Google Adwords
- Advertising
- Analytics
- Sem
- New Media Consulting
- Online Research
- Mobile Marketing
- SEO
- Smo
- Online Marketing
- Orm
- Google Analytics
- Media Planning
- Strategic Planning
- Digital Media
- Solomo
- Digital Strategy
- App Downloads
- Business Development
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