Vikramjeet Bhati

Regional Manager - Cello Business for Europe Cis Middle East @BIC

Mumbai, IN

Currently working with Société BIC, spearheading it\'s Cello business in Europe, Central Asia and Middle East for Writing Instrument categoryBIC, a French multinational is a EURO 2 BN group and is world\'s leading brand in Ball pens, Shavers and Lighters. BIC is recognized as the 12th Best Reputed company globally and consistently have been in top 50 most reputed companies globally for the last 3 consecutive years as per Global REPTRAK surveyCurrent responsibility includes:• Budget Planning, Allocation and Monitoring to ensure efficiency and alignment with strategic objectives• Delivering top-line growth while maintaining a healthy bottom line - Revenue Growth Management• Increasing Brand ASP while implementing an optimized product mix – Value growth ahead of Volume• Design GTM strategies specific to the market needs. Evaluating RTM options for optimal efficiencies – for better reach and higher brand impressions • Directing both primary and secondary sales growth through a network of strategic channel partners• Formulate country specific rebate strategies to incentivize Channel partner performance• Lead Brand awareness activities through marketing assets• Market expansion through penetration into white spaces• Commercial negotiations and finalization of partner agreements, including oversight of legal contract processes• Liaison and collaborate cross functionally within the organization and with other department heads for the smooth functioning of business• Introduced the “Brand Product family” concept in Europe to strengthen the existing Top selling product lines • Instrumental in expanding Direct distribution in Middle East• Successfully expanded into 22 markets in both Europe and Middle East• Nominated for BIC Leadership Award – a global honor recognizing outstanding leadership across all BIC subsidiaries.

Aravali Institute of Management

Post Graduate in Management, Business Management

St Paul's Senior Secondary School, Jodhpur

High School, Have won several accolades for outstanding performance in both Academics as well as in Sports

Jai Narain Vyas University (JNVU), Jodhpur

B.Com Hons, Accounts