Vikram Cotah

Chief Executive Officer @Grt Hotels & Resorts

Chennai, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2021 — Present

Chief Executive Officer @Grt Hotels & Resorts

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GRT Hotels is the fastest growing hotel brand in India promising experiential hospitality\\\\nGRT Hotels and Resort Portfolio :\\\\n19 hotels in 18 strategic locations in South India in all 4 States\\\\n25 restaurants - 15 unique concepts and won awards and recognitions\\\\n13 Bars\\\\n7 Cloud Kitchen locations\\\\n10 luxury Spas\\\\n2.64 lakhs square feet -Event Spaces\\\\n7 new hotels in Project Stage\\\\nEconomic Times has recognised GRT Hotels and Resort as India’s BEST BRAND 2021\\\\n\\\\nPLIMSOLL INDIAN ANALYSIS - a report on Hotels and Resorts :\\\\nA complete study of the top 310 companies in the Indian Industry by PlimSoll World Business Intelligence\\\\nGRT Hotels position in the PLIMSOLL Analysis\\\\nx Rated as a STRONG Company\\\\nx 49th Largest in the Market\\\\nx 34th Most Profitable Company in the Market\\\\nx 62nd Fastest growing company\\\\nx 36th most valuable company\\\\nx One of the 126 companies to see a value rise in 20-21\\\\n\\\\nAchieved all this from 19••••21 compared to Hospitality giants in India since several decades.\\\\n\\\\nDirectly overseeing the Brand level operations and growth offering inspiring leadership\\\\nDesigned and executed :\\\\nIn-house spa brand, GRT Cloud kitchens for delivery, Award winning concept restaurants and bars in GRT Hotels Centralised automated CRS, Group level Revenue and distribution, Corporate Sales and marketing, Center of Excellence - Brand standards evaluation mobile app, Defined the sub brands of GRT Hotels to target niche audiences, growth of the brand through acquisitions and new developments, mentored teams to high performance, grew revenues on a CAGR of 150% and bottom lines beating industry averages.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

SKILLS

HotelsBusiness StrategyRestaurant ManagementRooms DivisionFood StylingMicrosTourismOperational ExcellencePre-OpeningBanquetsLeadershipProject ManagementFront OfficeFine DiningOperations ManagementNew Business DevelopmentBusiness DevelopmentEmployee TrainingMenu EngineeringManagementResortsRevenue AnalysisCustomer EngagementMarketing StrategyGuest LecturingBusiness Process ImprovementProperty Management SystemsRestaurantsKey Performance IndicatorsTraining & DevelopmentMenu DevelopmentHotel ManagementTrainingMarketingCateringKey Note SpeakerFood & BeverageThought LeadershipTeam ManagementHospitality Management

ABOUT VIKRAM COTAH

Crafting a Boutique Hospitality Brand with Soul | CEO – GRT Hotels & Resorts | Author |…

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