Vikram Suklani

Measurement Science Lead at JioAds | A.I.M (Analytics, Insights and Measurement) | Market Research Methodologies | Universe Estimations | Consumer Insights | Ex - Kantar | Ex - Nielsen

Role
Measurement Science Lead at Jioads
Location
Mumbai, MH, IN
LinkedIn followers
500 followers

About Vikram Suklani

A Marketing Science professional with expertise in comprehensive methodology design for…

Experience

  1. Measurement Science Lead

    Jioads

    Jun 2023 — Present · Mumbai, IN

    Audience Targeting & Estimation:I specialize in granular audience estimation at JioAds, enabling precise ad targeting. I define cohorts across geography, demographics, and behavior, providing market size insights for better reach and impact.

Education

  • Shanti Business School

    PGDM, Decision Science/ Data mining

    2010 — 2012

  • Jaipur Engineering College

    Bachelor of Engineering, Information Technology

    2005 — 2009

Skills

  • Market Research
  • Quantitative Research
  • Descriptive Statistics
  • Inferential Statistics
  • Predictive Modeling
  • Linear Regression
  • Logistic Regression
  • Market Basket Analysis
  • Structural Equation Modeling
  • Factor Analysis
  • Segmentation
  • Cluster Analysis
  • Decision Trees
  • Chaid
  • Sas
  • Sas Base
  • Sas Enterprise Miner
  • Spss
  • Text Mining
  • Data Mining
  • Python 3

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Vikram Suklani — Measurement Science Lead at Jioads in Mumbai, MH, IN | Unifers