Vikram Saini

About Vikram Saini

As a Marketing Data Analyst with 3 years of experience, I have built a strong foundation in data analysis, insight generation, and data-driven decision-making. Over the past year, I have significantly enhanced my skills in data manipulation, statistical analysis, and visualization, enabling me to translate complex marketing data into actionable business insights.I am passionate about uncovering hidden patterns in data, measuring marketing performance, and supporting strategic decisions that drive growth and customer engagement. I thrive in collaborative environments and communicate insights clearly to both technical and non-technical stakeholders.1. Data Collection, Cleaning & Preparationa) Collect and integrate data from multiple sources such as CRM systems, marketing platforms, databases, and spreadsheets.b) Perform data cleaning, validation, and transformation to ensure accuracy, consistency, and reliability of marketing datasets.c) Handle missing values, outliers, and data inconsistencies to maintain high data quality standards.2. Marketing Data Analysis & Insightsa) Analyze campaign performance, customer behavior, and conversion funnels to identify trends, patterns, and growth opportunities.b) Track and evaluate key marketing KPIs such as CTR, CAC, ROI, conversion rate, retention, and customer lifetime value (CLV).c) Provide actionable insights to optimize campaigns, targeting strategies, and budget allocation.3. SQL & Database Managementa) Write optimized SQL queries to extract, join, and manipulate large datasets from relational databases.b) Perform aggregations, filtering, and advanced queries to support marketing analysis and reporting needs.c) Collaborate with data engineering and product teams to ensure accurate data availability.

Experience

1. Marketing Data Analyst

   Ideal World Ltd

   Feb 2025 — Present · Jaipur, IN

   Analyze campaign performance, customer behavior, and conversion funnels to identify trends, patterns, and growth opportunities.Track and evaluate key marketing KPIs such as CTR, CAC, ROI, conversion rate, retention, and customer lifetime value (CLV).Provide actionable insights to optimize campaigns, targeting strategies, and budget allocation.

Education

• Central University Of Rajasthan

  M.Sc, Statistics

  2020 — 2022