Vikram Maurya
GM - West & Central @ ZEEL | Strategy | Channel Management | General Trade
- Role
- General Manager at Zeel Climate Clothing
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vikram Maurya
Results-driven Sales and Business Development Professional with 15 years of experience in Channel Sales, Corporate Sales, and Strategic Business Development. Demonstrated success in driving substantial revenue growth, crafting and executing impactful sales strategies, and fostering robust client relationships. Known for developing strong customer relationships and enhancing after-market sales teams to boost customer satisfaction and drive revenue. A proactive and strategic thinker with exceptional leadership and problem-solving skills.
Experience
General Manager
Apr 2026 — Present · Mumbai, IN
Leading the General Trade (GT) business across West and Central India for the Rainwear segment, with end-to-end ownership of the Athleisure category at the P&L level.Spearheading GT channel operations across West and Central India, driving revenue growth, market penetration, and distribution expansion.Managing the Rainwear business across multiple states, ensuring strong seasonal execution and channel readiness.Leading the Athleisure segment with full P&L accountability, including sales planning, margin management, and profitability optimization.Developing and executing regional sales strategies aligned with overall business objectives and market dynamics.Driving distributor network expansion, strengthening retailer relationships, and improving secondary sales performance.Monitoring category performance, SKU productivity, and inventory efficiency to enhance overall business outcomes.Collaborating with cross-functional teams including Marketing, Supply Chain, and Product Development to ensure effective product launches and market activation.Building and mentoring high-performing regional sales teams through structured training, performance management, and capability development.Identifying growth opportunities through market intelligence, competitor analysis, and consumer insights.Managing seasonal demand planning, forecasting accuracy, and working capital efficiency.
Education
University of Mumbai
MMS, Marketing
2009 — 2011
R J College
HSC, Science
2003 — 2005
K J Somaiya College of Science & Commerce Vidyanagar Vidyavihar Mumbai 400 077
Bachelor of Science (BSc), Biotechnology
2005 — 2008
Skills
- E-Commerce Consulting
- Lead Generation
- Online Retail
- Team Management
- Crm
- Sales Management
- Business Development
- Digital Marketing
- New Business Development
- Marketing Research
- Key Account Management
- E-Commerce Optimization
- Market Research
- Content Development
- Marketing Management
- Recruiting
- Market Planning
- Global E-Commerce
- Talent Acquisition
- E-Commerce
- Sales
- Online Advertising
- Brand Management
- Marketing Strategy
- Customer Relationship Management (Crm)
- Social Media Marketing
- Media Planning
- Management
- Competitive Analysis
- Marketing
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