Vikram Malik
Execution & Go-to-Market Leader | FMCG & Beverages | Trade Marketing, Sales Effectiveness & Market Activation | Practitioner Insights
- Role
- Head Market Execution, Shoper & Trade Marketing at Hindustan Coca-Cola Beverages
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vikram Malik
Execution determines results in the market.Professional experience across FMCG and beverages, with deep exposure to go-to-market, trade marketing, and market execution in distribution-led businesses.Early career exposure in consumer durables, followed by leadership roles across the beverage ecosystem with Coca-Cola, Parle Agro, and Reliance Retail (Beverages & Processed Foods).Work has consistently centered on translating strategy into simple, repeatable execution systems—covering go-to-market design, trade marketing, sales effectiveness, incentive structures, and in-market activation.This phase is focused on sharing practitioner perspectives and engaging in thoughtful conversations around execution consistency, incentive ROI, and scalable growth in FMCG and beverages.
Experience
Head Market Execution, Shoper & Trade Marketing
Feb 2025 — Present · Bengaluru, IN
Education
Institute of Management Technology, Ghaziabad
Post Graduate Executive Certification in Management 2016 17, Business Administration and Management, General
2016 — 2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.