Vikram Kumar
Brand Growth Strategist | eCommerce Marketing & Campaign Specialist | Amazon Seller Onboarding & Key Account Manager
- Role
- Senior Marketing Manager at Elite Decor Pvt Ltd. Story Home
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vikram Kumar
E-commerce professional with 9years of expertise in Amazon Ads management, seller…
Experience
Senior Marketing Manager
Elite Decor Pvt Ltd. Story Home
May 2024 — Present · Vadodara, IN
Amazon Advertising & Growth (40%)*Plan, execute, and scale full-funnel Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP) across all major product categories.*Own campaign budgeting, bidding strategies, audience targeting, keyword optimization, and performance tracking (ROAS, ACoS, CTR, TACoS).*Use tools like Amazon Ads Console, AMC, Brand Analytics, and third-party platforms (e.g. Adbrew Helium 10) for insights and optimization.*Run regular tests on creatives, keywords, and placements to maximize ad performance. Inventory Planning & Stock Optimization (20%) Forecast ad-driven demand and align ad budgets with in-stock availability to minimize wasted spend and stockouts. Collaborate with inventory & operations teams to maintain optimal FBA stock levels and improve IPI score. Use reports (Restock, IPI, Sell-through, Excess/Stranded Inventory) to drive action at the ASIN level. Ensure product availability during high-impact campaigns (Prime Day, GIF, etc.) and plan stock push calendars. Catalog & Content Operations (25%)*Oversee listing optimization, including titles, bullet points, descriptions, backend keywords, and A+ content for conversion improvement.*Coordinate with design/content teams for Storefront management, brand creatives, and Sponsored Brand visuals.*Audit catalog health regularly using Amazon tools and fix gaps that impact discoverability or conversions. 🤝 Marketplace Operations & Key Account Collaboration (15%)*Act as the primary point of contact for Amazon category managers or account reps.*Coordinate deal submissions, Lightning Deals, coupons, and promotional event readiness.*Track business performance weekly, identify issues (e.g, price parity, buy box loss, ASIN suppression), and resolve through internal or Amazon support escalation.*Align product performance metrics with business goals, reporting to leadership regularly.
Education
PCS patna
10+2, Arts
Chandigarh Group Of Colleges
Bachelor of Business Administration
Chandigarh Business school of Administration, Landran
Bachelor of Business Administration - BBA, Marketing
2009 — 2012
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