Vikram Kari
Driving growth through innovation in Content, Creator & Entertainment Marketing
- Role
- Senior Director Product Head the Goat Agency (Inca) Groupm Wpp at Groupm
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vikram Kari
Witnessing evolution while riding the waves, I have had the good fortune of being at the…
Experience
Senior Director Product Head the Goat Agency (Inca) Groupm Wpp
Dec 2019 — Present · Mumbai, IN
Lead strategy, partnerships, planning, buying, execution for Goat (formerly INCA)- GroupM’s influencer & content marketing hub. • Supply – Strategic partnerships with creators, talent & influencer management agencies, SFV platforms, Tech tools & platforms. • Demand – Strategy, products, client interfacing, outcome-led plans, campaign management.• Tech – Building a suite of functional tech, customizing proprietary global tech platform for the Indian market, explore, evaluate & adopt innovative formats including AR, Social Commerce, Live Commerce.
Education
Symbiosis Institute Of Media And Communication, Pune
Masters in Communication Management, Media
2001 — 2003
Savitribai Phule Pune University
Bachelor of Commerce - BCom, Marketing
1998 — 2001
Skills
- Strategic Partnerships
- Digital Marketing
- Brand Awareness
- Film Marketing
- Crm
- Marketing Strategy
- Television
- Strategy
- Marketing Communications
- Entertainment
- Celebrity Management
- Team Leadership
- Copywriting
- Celebrity
- Management
- Advertising
- Sales
- Commercials
- Marketing
- Event Management
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