Vikram Gupta

About Vikram Gupta

Marketing professional with over 20 yrs experience in empowering brands through cutting edge market and consumer Insights. Responsible for business development, P&L, client engagement, team management and consultative strategy assignments. Experienced working on complex market research assignment for Anchor clients across various consumer categories. Evalueserve, Deloitte, Nielsen, Samsung and Kantar. Key Responsibilities: Group Account Director with responsibilities to manage multiple projects. Market research expert to the client/prospect for complex customized market research solutions and services. • Educate clients on new and upgraded market research solutions driven by changing consumer behaviour and research. • Establish and maintain account plans to promote revenue growth. • Monitor and achieve targets for the brand and flagship solutions. • Create, fill-in and manage funnel for opportunities with clients and transforms potential leads into business. • Establish relationship with client at all organization levels including senior executives. • Ensure projects and partner vendors are compliant with legal and MRSI norms. • Drive SOW growth with vendors on behalf of the company. • Recruit and develop new team members for managing business.

Experience

1. Senior Vice President

   Median Research & Consulting Pvt. Ltd

   May 2023 — Present · New Delhi, IN

Education

• The ICFAI University, Dehradun

  Faculty Development Program , Application of statistical tools in Research

• University School of Management Studies, GGSIPU

  MBA, Marketing and Information Systems

  2001 — 2003

• Indian Institute of Management, Lucknow

  Faculty Development Program and Workshop, Market Research

• Indian Institute of Technology, Delhi

  Diploma of Education, Computer Programming, Specific Applications