Vikky Smith-Ince
Head of Rewards, Loyalty & High Value @Rank Interactive
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WORK HISTORY
Head of Rewards, Loyalty & High Value @Rank Interactive
Sheffield, GB
Responsible for driving commercial performance and operational excellence across 11 brands, I have successfully adapted strategy in response to changing legislation and market dynamics. Through advanced customer identification, segmentation, and reward frameworks, I delivered 38% YoY revenue growth, while leading and empowering multi-site teams to execute consistently at scale and maintain exceptional customer engagement.
EDUCATION
Bradford Girls Grammar School
GCSES, English Language and Literature, Mathematics, French, Geography, Home Economics, Art, Science
Greenhead College
A LEVELS, English Language and Literature, General Studies, GNVQ Health and Social Care
University of Liverpool
BA Primary Education (QTS) with Information Technology, Information Technology
ABOUT VIKKY SMITH-INCE
Strategic and people-focused professional with a proven track record across operational planning, team leadership, marketing, and project management. My background spans specialist customer service, corporate hospitality, and driving commercial growth across various leisure and tourism sectors.I’m known for anticipating market trends and evolving customer expectations, and I bring a forward-thinking approach to team development and talent management, always aligning with long-term succession planning.With experience driving performance across both customer-facing and operational functions, I’m now focused on stepping into a Director-level role where I can shape strategy, lead cross-functional teams, and contribute to sustainable business growth.
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