Vikki Baumler
Marketing Strategist | Brand Builder | Digital Marketing & Communications Expert | 30+ Years of Impact
- Role
- Regional Manager Brand & Digital Communications at Rennes Group
- Location
- Appleton, WI, US
- LinkedIn followers
- 500 followers
About Vikki Baumler
Creative, dedicated professional with 30 plus years of experience in communications and…
Experience
Regional Manager Brand & Digital Communications
Aug 2018 — Present · Peshtigo, WI, US
Lead the development and execution of comprehensive marketing strategies targeting resident admissions, consumer services, and staff recruitment • Oversee all brand management efforts to ensure a consistent and compelling presence across digital and traditional channels. • Manage the creation and deployment of all marketing collateral, email communications, website content, and social media campaigns. • Direct digital marketing initiatives including SEO, paid advertising, analytics reporting, and performance optimization. • Develop and execute automated marketing campaigns through CRM platforms to drive engagement and lead conversion. • Maintain ownership of the company’s web content strategy, structure, and updates to support business goals. • Create and manage all social media content to enhance visibility, community engagement, and recruitment. • Use data-driven insights to measure and refine campaign performance across platforms, ensuring marketing effectiveness and ROI.
Education
University of Phoenix
MBA, E-Business
2001 — 2003
University of Wisconsin-Green Bay
Bachelor’s Degree, Business Administration: Marketing emphasis
1994 — 1997
Coursera
Digital Marketing Specialization
2016 — 2017
Skills
- Online Social Networking
- Social Media Strategist
- Web Strategy
- Sales Management
- Marketing Management
- Content Marketing
- Marketing Copy
- Interpersonal Communication Abilities
- Marketing Communications
- Leadership Development
- Public Relations
- Social Networking Sites
- Volunteer Management
- Email Strategy
- Direct Marketing
- Corporate Blogging
- Social Media
- Marketing
- B2b
- Press Releases
- Nonprofits
- Project Management
- Leadership
- Event Planning
- Newsletters
- Social Media Marketing
- Advertising
- Strategy
- Copywriting
- Online Marketing
- Marketing Strategy
- Crm
- Budgets
- Management
- Sales
- Email Marketing
- Social Networking
- Web Design
- Media Relations
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