Vikas Singh
Performance Marketer | Digital Marketing | Ecommerce | SAAS & Leads Generation
- Role
- Senior Digital Marketing Manager at Techjockey.Com
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vikas Singh
Growth and Demand Generation specialist with 15+ years of experience driving scalable…
Experience
Senior Digital Marketing Manager
May 2022 — Present · Delhi, IN
Techjockey. A leading SAAS marketplace boasting a comprehensive listing of software products across various categories and industries, my role involves managing paid media campaigns on Google and Facebook. My primary responsibility is to strategically generate qualified leads through targeted campaigns, ensuring seamless fulfillment of customer requirements within the specified budget constraints and profitability goals.Responsibilities:Lead Generation Strategies: Developed and implemented strategies to deliver highly qualified B2B leads, ensuring alignment with the business goals and objectives of SAAS companies collaborating with Techjockey.Campaign Execution: Planned, executed, and monitored paid marketing campaigns on various platforms, tailoring strategies to meet the unique demands of Google, Facebook, and LinkedIn audiences.Cross-Functional Collaboration: Worked closely with cross-functional teams, including tech and design, to create and optimize landing pages, track essential metrics, and generate creative assets for advertising software categories within the SAAS industry.Cost Optimization: Applied a strategic approach to optimize and reduce the Cost per Lead and Cost per Qualified Lead, consistently aiming for maximum quality in B2B lead generation.Conversion Rate Focus: Implemented ongoing efforts to enhance overall conversion rates and qualified conversion rates, ensuring the efficiency and effectiveness of lead generation processes.Optimization and Cost Management: Successfully optimized and reduced both the Cost per Lead (CPL) and Cost per Qualified Lead (CpQL), emphasizing the utmost quality in B2B lead generation. Maintained a continuous focus on improving conversion rates and qualified conversion rates to maximize the efficiency of lead generation efforts.
Education
Jodhpur National University, Jodhpur
B. Sc (P.C.M)
2002 — 2005
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