Vikas Rathie

About Vikas Rathie

As the Head of Distribution at Jiraaf, I lead the sales, business development, and distribution strategy for India’s leading Online Bond platform, empowering retail customers to access and transact in bonds through innovative, technology-driven solutions by channelising partnerships IFAs/ MFDs major wealth companies in India.With over 25 years of leadership experience across BFSI, Mutual Funds, Fintech, Fixed Income, Digital Gold and Equity Broking, I have built a proven track record of driving revenue growth, scaling distribution networks, and transforming sales teams to outperform business goals. My expertise lies in strategic planning, market expansion, channel management, and relationship building across diverse customer and partner ecosystems.Throughout my career, I’ve successfully launched and scaled new markets, implemented digital transformation initiatives, and fostered high-performance cultures that align customer needs with business outcomes. I’m deeply passionate about leveraging data-driven insights, digital innovation, and customer-centric strategies to deliver sustainable growth and measurable impact.A strategic thinker and change leader, I take pride in turning around underperforming markets, strengthening internal efficiencies, and creating win-win partnerships that accelerate organizational success. Core Functional Competencies:(Build, Run and Develop)• Sales Leadership | Business Development | Retail Sales | Channel Sales | Sales Strategy | Sales Planning | B2B Sales | Sales Processes | Key Account Management | Inside Sales• Multi channel Distribution Management | Strategic Alliances | Partnerships | Acquisition | Channel Partners | IFAs | MFDs | National Distributors | Wealth-Tech & FinTech Distribution | Partner Ecosystem Development• Business Strategy | Go-To-Market (GTM) Strategy | Planning | Market Expansion | Budgeting | Forecasting | Sales Funnel Optimization• Revenue Growth | Profitability | Profit & Loss Management | P&L ownership• BFSI | Fintech | Asset Management | Mutual Funds | AMC | MF | Debt Capital Markets | Fixed Income | Equity Broking | Digital Gold• Customer Relationship Management (CRM)| Customer Success | Data Analytics | Digital Sales & Onboarding• Operations Management | Team Development | Performance Enhancement & KPI Management | Cross-Functional | Stakeholder ManagementI look forward to engaging with startup founders, CEOs, and CXOs to explore meaningful opportunities for learning, collaboration, and growth.

Experience

1. Head of Distribution

   Jiraaf - Powered By Ai Growth

   Feb 2026 — Present · Mumbai, IN

Education

• Devi Ahilya Vishwavidyalaya

  Bachelor of Engineering (B.E.), Computer Science

  1991 — 1995

• Institute of Management Technology, Ghaziabad

  Post Graduate Diploma in Management ( equivalent MBA ), Finance & Marketing

  1995 — 1997

Skills

• Profitable Growth
• Channel Partners
• Sales
• Talent Management
• Training Delivery
• Profit Center Management
• Insurance
• Strategic Financial Planning
• Business Planning
• Retail Banking
• Team Leadership
• Sales Management
• Sales Operations
• Cross Selling
• Financial Services
• Financial Markets
• Investment Banking
• Portfolio Management
• Start-Ups
• Capital Markets
• Cost Benefit
• Training
• Investments
• Leadership
• Management
• Team Building
• Strategy
• Marketing
• Banking
• Mutual Funds
• Finance
• Team Management
• Channel Management
• Asset Management
• Entrepreneurship
• Relationship Management
• Financial Planning
• Fixed Income
• Marketing Communications
• Talent Identification