Vikas Manhas

About Vikas Manhas

Over two decades in marketing have taught me one truth — brands don’t fail because of bad campaigns, they fail because of broken systems. That belief led to Craffords India™, where creativity meets performance — and to CREST™, a consulting framework that aligns marketing, sales, and CRM to create predictable growth for real estate developers. At Craffords, we bridge the gap between creative storytelling and commercial performance. We don’t just design ads — we help brands find their core narrative, build systems that convert, and grow sustainably.My background across real estate, MNCs, and technology has shaped a hybrid mindset — creative, strategic, and executional. Whether scaling a new developer’s brand, launching a pan-India campaign, or fixing a broken sales funnel, I’m deeply involved in every process — from positioning to performance. Through Craffords and CREST, I partner with businesses to:• Build brand and performance systems that sustain growth• Create clarity between founders, teams, and customers• Implement disciplined sales and CRM processes that convert leads predictably• Turn marketing from a cost center into a measurable revenue engineLet’s connect if you’re building a brand that deserves more than just attention — one that deserves trust, structure, and sustained growth.

Experience

1. Founder

   Craffords India - Brand Marketing Agency

   Jun 2020 — Present · Gurugram, IN

   We build marketing systems that drive sales predictably for developers, consumer brands, and B2B businesses.Key Impact:• Delivered 100+ integrated campaigns across digital, print, and outdoor media.• Helped developers achieve ₹150Cr+ in sales through strategic performance marketing.• Built proprietary frameworks for magnetic marketing, lead nurturing, and storytelling-based campaigns.Our mission is simple — turn marketing from a cost center into a revenue system.Under Craffords, I also developed CREST™, a proprietary consulting framework that bridges the gap between marketing and sales for real estate developers through structured processes, CRM discipline, and data-driven conversion systems.

Education

• National Institute of Information Technology

  GNIIT, Information & System Management

  1998 — 2001

• Indian Institute of Foreign Trade

  EPGDIB, International Business

  2009 — 2010

• Kendriya Vidyalaya

  AISSCE, Science

  1994 — 1997

• University of Jammu

  BSc, Sciences

  1997 — 2000

Skills

• Training
• New Business Development
• Project Management
• Performance Management
• Crm
• Team Management
• Service Delivery
• Business Analysis
• Business Process Improvement
• Project Planning
• Competency Based Interviewing
• Sales
• Management
• Vendor Management
• Six Sigma
• Team Leadership
• Operations Management
• Negotiation
• Process Improvement
• Transition Management
• Outsourcing
• Business Process
• Business Process Management
• Strategy
• Bpo
• People Management
• Business Strategy
• Process Management
• Business Intelligence
• Leadership
• Real Estate Marketing
• Mis
• Employee Engagement
• Sla
• Program Management
• Change Management
• Business Development