Vikas Kumar

About Vikas Kumar

I help FMCG/FOOD companies launch new products specific to its Food Service/HORECA, Modern Trade, and General Trade customers, develop and implement sales strategy, pricing strategy, set up distribution network, and develop their go-to-market strategy. Presently heading B2B and Export Sales at iD Fresh Food (India) Pvt Ltd.Specialties: New Product Launch, Pricing Strategy, Go to Market Strategy, Sales & Marketing, Regional Sales Manager, Modern Trade, General Trade, HORECA Sales, Institutional Sales, bakery sales, Distribution Network Management, MIS, Customer Relationship Management, Negotiation skills, People Skill, BTL Advertisement planning, budgeting and execution, Customer Inventory Management

Experience

1. Head- B2b and Export

   iD Fresh Food

   Feb 2025 — Present

   Heading B2B and Export for iD Fresh Food.

Education

• Shivaji University

  BE, Instrumentation Engineering

  2005 — 2009

• Rai foundation, Bangalore

  Diploma, Biotechnology

  2003 — 2005

• Amrita School of Business - Bangalore

  Master of Business Administration, Marketing

  2009 — 2011

• K D Ambani Vidyamandir

  School, Science

  1997 — 2003

• University at Buffalo School of Management, The State University of New York

  MS, Management in IT/ITES

  2009 — 2011

Skills

• Sales Management
• Budgets
• Food
• Channel Partners
• Business Development
• Customer Insight
• Fast-Moving Consumer Goods (Fmcg)
• Retail
• B2b
• Customer Relations
• Product Marketing
• Merchandising
• Forecasting
• Fmcg
• Inventory Management
• Data Analysis
• People Management
• Key Account Development
• Promotions
• Pricing
• Sales
• Key Account Management
• Recruiting
• Distributed Team Management
• Team Management
• Team Leadership
• Customer Relationship Management (Crm)
• Account Management
• Negotiation
• Marketing Management
• Market Analysis
• Customer Service
• Competitive Analysis
• Crm
• Brand Management
• Marketing Strategy
• Trade Marketing
• Leadership
• Product Development
• Analysis