Vikas Kantu
Head of Marketing - Samhita | Development, Gaming, Edtech, Autotech, PLM sectors | ex-SpartanPoker, ex-Toppr(/Byju\'s), ex-Cars24, ex-Dassault Systemes
- Role
- Associate Director - Marketing & Communications at Samhita
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Vikas Kantu
Seasoned Head of Marketing with 13+ years of diverse experience across Marketing, Product, Business, and pursuit of IAS, spanning Development, Gaming, Edtech, Autotech & PLM industries – driven by a growth mindset and a quest for knowledge.Spearheading the shift from traditional ‘Spray & Pray Marketing’ to ‘Invest & Optimize Marketing’ at every Brand maximizing strategic outcomes. Instrumental in 3 successful startup journeys, contributing to the achievements of a Unicorn and two Acquisitions at Cars24, Toppr, and Spartan Poker.A strategic thinker grounded in first principles, proficient at – P&L ownership, Brand Architecture, Communication & Media Strategies across ATL, TTL & BTL, RoI-driven Performance Marketing, Retention-led Product Marketing, User-centric Content Marketing, Product Development, and Data Analytics.My strongest asset, however, would be my Social Capital. As a proactive Leader for my organizations and a Mentor to my teams, I\'ve cultivated impactful relationships and influenced teams to build successful brands.
Experience
Associate Director - Marketing & Communications
Mar 2024 — Present · Mumbai, IN
Synergizing my passion for Vikas and expertise in Marketing with Samhita - Collective Good Foundation.
Education
Pursuit of Indian Administrative Services
Pursuit of Vikas
2012 — 2016
B V B College of Engg. & Technology, HUBLI
Bachelor of Engineering - BE, Computer and Information Sciences, General
2006 — 2010
Skills
- Process Efficiency
- Analytic Problem Solving
- Google Analytics
- Work Effectively
- Microsoft Excel
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