Vikas Iyer
Marketing Head - Lenexis Foodworks and Seva Home @Lenexis Foodworks Pvt Ltd
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WORK HISTORY
Marketing Head - Lenexis Foodworks and Seva Home @Lenexis Foodworks Pvt Ltd
Mumbai, IN
Driving brand leadership, category, and innovation initiatives for Lenexis Foodworks, a fast-growing QSR chain with brands like Chinese Wok, Big Bowl & The Momo Co, spread over 250+ restaurants in 45+ cities.Building and scaling up Seva Home, a luxury home fragrances brand with a fast-growing product portfolio ranging from candles, diffusers, room fresheners, oils, potpourri, and more. Leading all aspects of marketing – brand storytelling, online sales via D2C & aggregator platforms, retail presence, brand tie-ups, events & activation.Awards and Recognition: 1. Fabulous Marketer of Year 2025 by World Marketing Congress 2. QSR of the Year 2025 by ET Retail 3. Best Use of AR/VR by Social Samosa, Mommy Awards by Mad over Marketing.
EDUCATION
Sri Sathya Sai Institute of Higher Learning
Higher Secondary (12th Grade)
Indian Institute Of Information Technology Allahabad
Bachelor of Engineering (B.E.), Information Technology
IIT Bombay - Shailesh J. Mehta School of Management
MBA, Marketing
Indian Institute of Technology, Bombay
Master of Management, Sales and Marketing
SKILLS
ABOUT VIKAS IYER
Hi,I’m a passionate and results-driven business leader with 18+ years of rich, award-winning experience across QSR, FMCG, Retail, and Automotive industries in India and Latin America. My career has been defined by a deep commitment to building consumer-centric, future-ready brands that deliver tangible business outcomes.In my current role, I lead the marketing mandate for Lenexis Foodworks, steering growth for some of India’s fastest-growing QSR brands — Chinese Wok, Big Bowl, and The Momo Co. Alongside this, I head marketing for Seva Home, a premium home fragrances & wellness brand. Over the course of these years, I have successfully:• Managed different Business complexities: by crafting turnaround of slowing business through overhauling the approach; & by accelerating the growth curve of nascent business through looking at new opportunities of share gain and customer value creation• Established new Business: for my organization by entering new markets by building alliances with relevant partners; & targeting new customer segments in existing markets• Nurtured brands: by creating compelling stories to build a differentiated brand position while creating value for the firm. • Launched new brands/variants: by working on innovation projects, managing the portfolio architecture, developing and executing the Go-to-Market strategy • Led cross-functional projects: by driving clarity, direction and a spirit of collaboration across teams spread over disciplines, geographies and cultures.I’ve led marketing for More Retail, spearheading an omni-channel retail transformation, and was instrumental in building the premium motorcycle category at Bajaj Auto through iconic global and homegrown brands like KTM, Husqvarna, and Dominar.Beyond my professional commitments, I actively engage in mentoring students and early-stage working professionals, helping them navigate career decisions and build meaningful, impact-driven careers in marketing and business leadership.Expertise Areas: Brand Strategy | Product & Portfolio Management | Digital Growth Marketing | PR & Influencer Management | Consumer Insights | Retail & Franchise Expansion | Business P&L Ownership | New Market Development | Customer Experience Programs Always open to meaningful conversations around brand building, business growth, and mentoring the next generation of business leaders. Feel free to connect: v••••••••@gmail.com
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