Vikas Iyer

About Vikas Iyer

Hi,I’m a passionate and results-driven business leader with 18+ years of rich, award-winning experience across QSR, FMCG, Retail, and Automotive industries in India and Latin America. My career has been defined by a deep commitment to building consumer-centric, future-ready brands that deliver tangible business outcomes.In my current role, I lead the marketing mandate for Lenexis Foodworks, steering growth for some of India’s fastest-growing QSR brands — Chinese Wok, Big Bowl, and The Momo Co. Alongside this, I head marketing for Seva Home, a premium home fragrances & wellness brand. Over the course of these years, I have successfully:• Managed different Business complexities: by crafting turnaround of slowing business through overhauling the approach; & by accelerating the growth curve of nascent business through looking at new opportunities of share gain and customer value creation• Established new Business: for my organization by entering new markets by building alliances with relevant partners; & targeting new customer segments in existing markets• Nurtured brands: by creating compelling stories to build a differentiated brand position while creating value for the firm. • Launched new brands/variants: by working on innovation projects, managing the portfolio architecture, developing and executing the Go-to-Market strategy • Led cross-functional projects: by driving clarity, direction and a spirit of collaboration across teams spread over disciplines, geographies and cultures.I’ve led marketing for More Retail, spearheading an omni-channel retail transformation, and was instrumental in building the premium motorcycle category at Bajaj Auto through iconic global and homegrown brands like KTM, Husqvarna, and Dominar.Beyond my professional commitments, I actively engage in mentoring students and early-stage working professionals, helping them navigate career decisions and build meaningful, impact-driven careers in marketing and business leadership.Expertise Areas: Brand Strategy | Product & Portfolio Management | Digital Growth Marketing | PR & Influencer Management | Consumer Insights | Retail & Franchise Expansion | Business P&L Ownership | New Market Development | Customer Experience Programs Always open to meaningful conversations around brand building, business growth, and mentoring the next generation of business leaders. Feel free to connect: v••••••••@gmail.com

Experience

1. Marketing Head - Lenexis Foodworks and Seva Home

   Lenexis Foodworks Pvt Ltd

   May 2024 — Present · Mumbai, IN

   Driving brand leadership, category, and innovation initiatives for Lenexis Foodworks, a fast-growing QSR chain with brands like Chinese Wok, Big Bowl & The Momo Co, spread over 250+ restaurants in 45+ cities.Building and scaling up Seva Home, a luxury home fragrances brand with a fast-growing product portfolio ranging from candles, diffusers, room fresheners, oils, potpourri, and more. Leading all aspects of marketing – brand storytelling, online sales via D2C & aggregator platforms, retail presence, brand tie-ups, events & activation.Awards and Recognition: 1. Fabulous Marketer of Year 2025 by World Marketing Congress 2. QSR of the Year 2025 by ET Retail 3. Best Use of AR/VR by Social Samosa, Mommy Awards by Mad over Marketing.

Education

• Sri Sathya Sai Institute of Higher Learning

  Higher Secondary (12th Grade)

• Indian Institute Of Information Technology Allahabad

  Bachelor of Engineering (B.E.), Information Technology

  2001 — 2005

• IIT Bombay - Shailesh J. Mehta School of Management

  MBA, Marketing

  2005 — 2007

• Indian Institute of Technology, Bombay

  Master of Management, Sales and Marketing

  2005 — 2007

Skills

• Fmcg
• Sales
• Team Management
• Competitive Analysis
• Brand Management
• Key Account Management
• Mis
• Business Development
• Market Research
• Sales Operations
• Supply Chain Management
• Business Strategy
• Pricing
• Business Analysis
• Advertising
• Online Advertising
• Campaign Management
• Business Planning
• Analytics
• Management
• Strategy
• Integrated Marketing