Vikash Shah

About Vikash Shah

With educational and professional experience as a Strategic Marketing Leader, I have a proven background in team leadership and management. I have leveraged expertise in enterprise and growth stage companies. I am well versed in training, development, and mentorship. It is my passion to lead multi-million-dollar campaigns for Fortune 50 brands and drive innovative go-to-market initiatives to increase revenue across organizations of various sizes. Key Achievements Include: Manage an 8 figure paid media budget, leading omnichannel campaigns that targeted SMBs across paid ads, email, SEO, influencers, partners, and community-driven channels, growing the sales validated pipeline by a healthy 8 figures, increasing the average closed deal size by 43%, and self-serve account creations by 432% Increased Marketing Validated Pipeline by 50.2% YOY, due to creating an omnichannel marketing strategy that leveraged data and insights to increase SEO rankings, sales enablement to scale webinar engagement, lead quality, and optimized paid channels Decreased CPC 7x as a result of vendor negotiations to co-develop social ads promoted from business accounts, increasing Facebook revenue by 5x with a small 5 figure budget through collaborating with sporting teams and other event partners to manage Facebook Ads to sell group ticketing Developed and presented data-driven campaign stories for 37 new business pitches, leading the strategy and daily optimization for user acquisition and lead generation initiatives with $100K+ monthly budgetsContact me through this profile if you wish to connect

Experience

1. Marketing

   BARBRI

   Jan 2024 — Present

Education

• Michigan State University

  Finance, Business

Skills

• Social Media Marketing
• Teaching
• Microsoft Excel
• Campaign Management
• Google Analytics
• Google Adwords
• Conversion Optimization
• Sql
• Growth Strategies