Vikash Mishra

About Vikash Mishra

Hi there! My name is Vikash, a Microsoft Certified Data professional. Specialize in data analytics, modelling, visualization and ETL pipelines to transform raw data into meaningful insights that drive business growth and automate reporting process & tasks to reduce mannual efforts. Experienced in business intelligence and data engineering, I have worked across SaaS and Consulting domains, helping businesses make data-driven decisions.What I Bring to the Table:Data Strategy & Modeling – Designing and optimizing data architectures that ensure accessibility, accuracy, and scalability for long-term business impact.Insightful Reporting & Analytics – Transforming raw data into clear, actionable insights through advanced BI, AI-driven analytics and storytelling that influence operational and strategic decisions.Automation & Process Optimization – Building robust ETL pipelines, leveraging AI/ML automation and streamlining workflows to improve efficiency, reduce manual effort, and accelerate time-to-insight.Performance & KPI Analysis – Defining and monitoring critical business metrics to uncover trends, measure success and drive data-backed decision-making across the enterprise.I specialize in bridging the gap between business needs and technology by combining Business Intelligence, Data Engineering and AI-powered analytics. My goal is to not just present data, but to architect strategies that transform complexity into clarity and intelligence into impact.Excited to connect with professionals who are passionate about data, analytics, AI, and business intelligence and to explore opportunities to create measurable business value through smart, scalable solutions.

Experience

1. Senior Analytics Engineer

   Merkle

   Oct 2025 — Present · IN

   Delivering structured data models and scalable semantic layers to support enterprise reporting-Executing end-to-end BI workflows, including data ingestion, transformation, modelling, and metric computation-Developing automated reporting systems and performance dashboards for continuous insight delivery-Designing KPI frameworks and measurement logic aligned with business, marketing, and campaign performance needs-Conducting analytical data processing to identify trends, diagnose performance shifts, and surface actionable insights-Enhancing data governance, documentation standards, and quality checks across BI operations-Supporting cross-functional teams with structured analytical outputs that strengthen decision-making and operational visibility.

Education

• Punjab Technical University

  Bachelor of Computer applications , Computer Science

  2018 — 2021

• Uttar Pradesh State Board of High School and Intermediate Education (UPMSP)

  12th, Non Medical

  2014 — 2015

• Central Board of Secondary Education

  10th

  2011 — 2012