Viikas Kummar

About Viikas Kummar

With over 19 years of experience in delivering commercial brandi and digital marketing, in scaling businesses, delivering operational excellence, process optimisation, campaign strategies, MarTech, and data-driven growth for B2B/B2C brands. Led businesses to deliver crores via innovative strategies, omnichannel campaigns, performance marketing, lead generation, SEO, automated CRM, and analytics implimentation. Built and managed offshore COE and cross-functional squads, multi-million dollar budgets, and driving product launches, end-to-end customer journey mapping and digital transformations at Maxis Clinical Science, Cetas Healthcare, JLL, Crisil, British Telecom, and ResMed. Expertise in Salesforce, HubSpot, GA4, Google/ Meta paid camapigns, OTT media advertising and offline business strategies. Passionate about translating analytics into action and leading organisations toward measurable ROI. Open to AVP/Head of Marketing roles where strategy meets impact.Strategic Leadership: Proven track record in setting up integrated business models, managing P&L, and driving growth across the USA, EMEA, APAC, LATAM, and India. Skilled in empowering cross-functional teams and collaborating with senior leadership and stakeholders to scale global operations.E-commerce and Demand Generation: Specialist in end-to-end campaign planning and execution for e-commerce (Amazon, Flipkart, Quick commerce), driving sales and building robust sales pipelines through demand generation.Project Management & Stakeholder Communication: Highly skilled in managing multi-million-dollar programs, overseeing clear planning, and ensuring effective communication with internal and external stakeholders.

Experience

1. Marketing Advisor

   18Pixels™

   Jun 2025 — Present · Noida, IN

   Building and scaling 18Pixels to the next level.

Education

• Rajiv Gandhi Prodyogiki Vishwavidyalaya

  Bachelor of Engineering - BE, Infomation Tehnology

• SM Hindu Senior Secondary School, Sonipat

  High School, Non-medical

  1996 — 2002

Skills

• Online Reputation Management
• Blogging
• Lead Generation
• Landing Page Optimization
• Cms
• Sem
• Organic Search
• Website Development
• E-Commerce
• Google Website Optimizer
• Google Analytics
• Social Media Measurement
• Web Analytics
• Xml
• Online Marketing
• Content Development
• Ppc
• Search Analysis
• Msn Adcenter
• Social Media Marketing
• Online Advertising
• Google Webmaster Tools
• Media Sales
• Marketing
• Competitive Analysis
• Market Research
• Affiliate Marketing
• SEO Copywriting
• SEO
• Smo
• Analytics
• Viral Marketing
• Wordpress
• Search Advertising
• Yahoo Search Marketing
• Web Marketing
• Keyword Research
• Mobile Marketing
• Conversion Optimization
• Search Marketing