Vikash C

About Vikash C

Over 13+ years of experience in web analytics, implementing analytical solutions, digital marketing, personalization, optimization & CMS for various online businesses. Knowledgeable in define, design, development, and deployment of Adobe marketing cloud- Analytics, DTM, Launch, Target, mobile apps Analytics, etc- Experience in leading, mentoring & training a team of technical consultants for Digital analytics-Adobe analytics DTM implementation, Reporting analysis, A/B testing, personalization etc- Also worked in the web development CMS- Joomla, Wordpress & completed 6 major websites; Experience in mobile service delivery platform (Portal composer, designer and 3rd party integration using XML) Google Certification- Google Adword Display Specialties- Implementation- Adobe Analytics, Launch, Google Analytics, Video Analytics- Heartbeat/milestone, Mobile app tagging- android, iOS TMS: Dynamic Tag Manager (DTM),Adobe Launch, Google Tag Manager (GTM) Visualization - Analysis Workspace, Adhoc Analysis Tools- Powe BI, Data Warehouse, Data Feeds, Report Builder Debugging - Observe point Email- Mail Chimp Languages- JavaScript, jQuery, CSS, HTML, XML Project Management Define> Design> Deploy> Validate> Reporting> Analyze > Optimize > ROI

Experience

1. Solutions Architect - AVP

   Barclays

   Jan 2022 — Present · Pune, IN

   Act as Adobe Analyst in the use & implementation of AA, DTM, Launch to achieve tagging requirements & insights into online performance.⇨ Created DTM/ Launch data elements, page load, event based rules, direct calls rules plugins library within DTM interface.⇨ Configured Marketing Channels, Suggested site optimization areas for campaigns- internal, external, display, social, etc.⇨ Quality delivery of Adobe Analytics, DTM implementation by creating a detailed Adobe Tagging Guide & SDR⇨ Coordinated with Leadership team, Development teams, Strategy teams to drive best Analytics approach.⇨ Created the proposed standard as a JavaScript object that accelerates deployment and simplifies site management.⇨ Used the recommended digital data layer structure of W3C for DTM settings for the products variable for product detail, Cart page and order confirmation page.⇨ Helped to populate the data layers correctly for both on load and on-click throughout the implementation phase⇨ Used Analysis Workspace for the visualization, analysis, and sharing of complex sets of data.⇨ Communicate of results, conclusions, and recommendation to key stakeholders across the team.⇨ Setting up real time reports; Use of Data Workbench to see customer\'s entire journey & get the insights for customer analytics, attribution.⇨ Enable and facilitate the sharing of best practice in terms of reporting, tagging and integration between business functions.⇨ Identify opportunities for improvement across the websites, mobile app and recommend actions to improve both the customer experience and conversion of KPIs.

Education

• Walchand Institute of Technology, Solapur

  Bachelor of Engineering - BE, Information Technology

• Welingkar Institute of Management

  Master of Business Administration - MBA, E-Commerce/Electronic Commerce

  2016 — 2018

Skills

• Social Media Marketing
• Web Analytics
• Ppc
• Crm
• Keyword Research
• Team Management
• Manual Testing
• Analysis
• Search Engine Optimization (SEO)
• Search Engine Marketing (Sem)
• Google Webmaster Tools
• Pay Per Click (Ppc)
• SEO with a Proven Track Record of Helping Businesses Achieve Higher Se Ranking.
• Javascript
• Google Adwords
• Analytics
• Sem
• SEO
• Smo
• Online Marketing
• Google Analytics
• Strategic Planning
• Customer Relationship Management (Crm)
• Email Marketing
• Googl
• Digital Marketing
• Competitive Analysis