Vikash Kumar

About Vikash Kumar

With 10 years of experience in Marketing Communication, I specialize in Trade Marketing…

Experience

1. Deputy Manager - Marketing

   Dayal Group

   Mar 2025 — Present

   Cattle Feed | Aqua Feed | Poultry Feed | Pet Food (PetMax): Building Brand Visibility — Rural & Urban Marketing | Retail Branding | Farmer Trust | Feed Business Growth Nurturing rural growth through trusted branding and impactful ground-level marketing. From brand visibility to sales — delivering real results where it matters most. Making Dayal Group a household name for quality feed and farmer prosperity— Developing and executing integrated marketing strategies to strengthen Dayal Group’s market presence across all feed categories— Leading impactful trade marketing, BTL & ATL campaigns, rural branding drives, wall painting activities, and retail visibility to ensure stronger brand recall— Managing creative design, vendor coordination, and timely execution of POSM collaterals and other branding materials— Planning rural activations, ground promotions, and direct farmer engagement initiatives to build brand trust at the grassroots level— Supporting and coordination with sales teams with targeted marketing plans to drive marketing initiatives, tracking campaigns, and expand the channel partner network— Handling social media marketing to expand digital reach, engage with audiences, and support brand reputation online— Managing and guiding the marketing team to ensure smooth execution of campaigns and day to day task— Tracking market trends and insights to fine-tune campaigns and deliver measurable ROI. —!

Education

• Magadh University, Bodh Gaya

  Bachelor of Business Administration (BBA)

  2009 — 2012

• Punjab Technical University

  Master of Business Administration (MBA)

  2012 — 2014

• Punjab Technical University

  Master of Business Administration - MBA

  2012 — 2014

• S S H High school Sobh

  12th

  2007 — 2009