Vikas Chaturvedi
Digital Ad Sales at TimesJobs | TechGig | TaskBucks - CoolBoots Media | Branding & Performace Marketing
- Role
- Assistant Manager - Adsales (Coolboots) at Timesjobs
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Vikas Chaturvedi
I am an Assistant Manager - Digital & Ad Sales specializing in performance marketing, app…
Experience
Assistant Manager - Adsales (Coolboots)
Sep 2024 — Present · Gurugram, IN
Individually managed 20+ existing clients and added 10+ new-age EdTech companies and institutes (e.g, evACAD, Tutort Academy, Bosscoder Academy, NuLearn, Uttaranchal University etc.) within 9 months, strengthening the organization’s EdTech ad sales portfolio.• Drove measurable revenue growth through strategic campaign pitching, negotiation, and closing deals across CPL, cost-per-article, emailers, and banner ad models, achieving client KPIs while delivering high ROI.• Oversaw 15+ campaigns simultaneously, coordinating with operations, creative, product, and marketing teams for smooth execution, timely lead delivery, and transparent reporting of key performance metrics.• Partnered with leading media agencies (e.g, Prachar Communications, SRV Media) to optimize campaign strategies and ad placements, enhancing client retention and satisfaction.• Leveraged campaign performance insights, digital ad metrics (CPL, CPM, CPC, CPV), and reporting to create compelling proposals and presentations. Developed deep understanding of EdTech advertising ecosystem and KPIs, enabling strategic recommendations for clients.• Designed and maintained a highly optimized prospecting and follow-up tracker, improving workflow efficiency, ensuring no follow-ups are missed, and enabling closure of more deals in less time.• Adopted AI-powered research and planning tools (NotebookLM, ChatGPT, automation platforms) to analyze client industries, design smarter outreach strategies, proposals and build personalized sales plans, resulting in higher engagement and faster deal closures.
Education
Delhi Public School - India
High School Diploma, Science
2012 — 2013
Shri Vaishnav Institute of Management, Indore
Bachelor’s Degree, Bachelor of Business Administration (B.B.A), Marketing
2013 — 2016
Birla Institute of Management Technology (BIMTECH)
PGDM, Sales & Marketing
2018 — 2020
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