Vikas Sharma
Customer Experience & Transformation Leader | Driving CX Strategy through Insights, Analytics & Market Intelligence | Owning Product Positioning & CX Performance
- Role
- Chief Manager- Customer Experience Insights & Market Intelligence at Air India Limited
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vikas Sharma
16+ years of experience in field of Customer Experience, Marketing and Consumer Insights - Extensive exposure across industries: Aviation, FMCG, Telecom. Tobacco, Media, Real Estate, Retail, Consumer Durables, F&B, & Alcohol- Expert in range of Quantitative and Qualitative research techniques and integrating conventional research data with online research methodologies and data from digital insights- Hands-on experience across different types of Qualitative and Quantitative researches including: Brand equity, Retail & Shoppers, Usage & Attitude, Segmentation, Innovation and Product development, Brand & Advertising tracking, Customer satisfaction, NPS, Market Mix and Mystery shopping- Creative, Story teller and intelligent use of data with expertise in communicating the required insights to stakeholders to facilitate the decision-making process of management- Experience in- leading a team, research project management, designing product & marketing strategy, consumer journey, understanding voice of consumer- Experience working across geographies and markets- India, South East Asia and Middle East
Experience
Chief Manager- Customer Experience Insights & Market Intelligence
Oct 2024 — Present · Gurugram, IN
Education
St. Paul's School
MBA, Marketing
1989 — 2003
Infinity Business School
PGDBM, Marketing
2006 — 2008
Skills
- Cati
- Market Research
- Microsoft Excel
- Competitive Intelligence
- Online Research
- Primary Research
- Quantitative Research
- Marketing Research
- Market Intelligence
- Customer Insight
- Business Insights
- Questionnaire Design
- Advertising Research
- Questionnaires
- Data Analysis
- Segmentation
- Brand Equity
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