Vikas Sharma
Senior Design Manager at John Players Jeans, Reliance retail
- Role
- Senior Design Manager at Reliance Retail
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
Experience
Senior Design Manager
Nov 2019 — Present · Delhi, IN
BUSINESS INSIGHT Category-wise Business Contribution: Jeans contribute 61%, casual shirts 58%, and t-shirts 50%.Full Price Sell-Through Before EOSS: Achieved 71% for jeans, 76% for shirts, and 64% for t-shirts. Maintained a COGS of 30% across all categories.Sales Analysis: Conducted detailed analysis of previous sales to inform the development of new ranges. Core Jeans Range: Developed a core jeans range contributing 30% to the business. New JPJ Shirt Line: Introduced a distinct new line of JPJ shirts. Collaborations: Partnered with licensed merchandise to create a new look for t-shirts.DESIGN DEVELOPMENTConcept Development: Created concepts based on seasonal trends, brand imagery, and target customer profiles. Trend Analysis: Analyzed trend forecasts to identify key shapes, textiles, colors, graphics, and style directions for seasonal collections.Competitive Research: Conducted detailed research on competitive and target brands. Range Architecture Planning: Planned range architecture to design and develop collections.Marketing Collaboration: Worked with the marketing team to plan seasonal styling, lookbook shoots, and campaign shoots.
Education
National Institute of Fashion Technology India
Bachelor of Design
S.S.Inter College,Kanpur
10th & 12th
Skills
- Fashion Illustration
- Microsoft Office
- Photography
- Graphic Design
- Shirt
- Product Development
- Indesign
- Retail
- Adobe Photoshop
- T-Shirt
- Design
- Fashion Design
- Powerpoint
- Microsoft Excel
- Apparel
- Illustrator
- Men's Fashion
- Textiles
- Fashion
- Coreldraw
- Corel Draw
- Styling
- Knitwear
- Photoshop
- Sketching
- Wovens
- Trend Analysis
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