Vikas Sachdeva

About Vikas Sachdeva

Marketing leader with 19 years of experience in brand strategy, digital marketing…

Experience

1. Leading Brand and Digital, Biometric, Bank Marketing & Special Projects

   National Payments Corporation Of India Npci

   Feb 2020 — Present · Mumbai, IN

   Notable Accomplishments • Co-authored a comprehensive national report on Digital Payments Adoption in India, analyzing household digital spending patterns to inform strategic policy and market decisions. • Developed and implemented a new brand roadmap for the Aadhaar Enabled Payments System (AePS) to enhance product positioning and market penetration. Marketing, Research, Content & Promotions • Led market research initiatives to assess awareness, usage, and attitudes towards AePS through in-depth studies including a Banking Correspondents channel analysis. • Designed and rolled out educational and promotional modules to boost awareness and adoption of AePS among rural and urban populations. • Co-led the ideation and execution of the high-impact ‘UPI Chalega’ national campaign to drive UPI adoption across India’s digital payments ecosystem. • Spearheaded MSAT and channel perception studies to gather actionable insights for all major digital payment platforms—RuPay, UPI, AePS, and NETC—informing marketing and product strategies. • Launched and managed the Net Promoter Score (NPS) program, capturing user feedback to guide design enhancements across digital payment products. • Organized and facilitated corporate knowledge-sharing sessions to increase awareness and trust in digital payment platforms. • Crafted and distributed communication assets for RuPay and UPI, leveraging partner banks’ marketing channels for widespread visibility. • Drove state-level adoption by promoting RuPay and UPI through state government outreach programs. • Managed the launch and awareness campaigns for e-RUPI, India’s digital voucher initiative, aimed at increasing contactless, cashless payments. • Developed and institutionalized standard operating procedures (SOPs) for the marketing function to ensure consistency and efficiency in campaign execution.

Education

• GZSCET,Bathinda

  B.Tech, Mechanical

  1999 — 2003

• ICFAI

  MBA, Marketing

  2004 — 2006

• ICFAI Business School, Pune Official

  Master of Business Administration - MBA, Marketing

  2004 — 2006

Skills

• Marketing Communications
• Market Research
• Competitive Analysis
• Brand Communication
• Research
• Marketing, Advertising, Atl,Btl
• Integrated Marketing
• Team Management
• Public Relations
• Leadership
• Media Planning
• Product Development
• Below the Line Advertising
• Brand Management
• Marketing Strategy
• Retail Marketing
• Retail
• Promotions
• Corporate Communications
• Marketing Management
• Strategy
• Management
• Advertising
• Marketing