Vikas Patel

Multidisciplinary Creative Technology, Product & Experience Strategy @Apple

London, GB

TL;DR: Shaped how millions of users across the UK and Europe discover and engage with apps by merging product strategy, experience design and editorial/content storytelling, translating behavioural insight, data and culture into human-centred creative systems— Recognised as “Our Future Leader” for developing and presenting an innovative health & wellbeing prototype integrating wearables, behavioural data and narrative design — presented to 60+ global stakeholders and commended by Apple\'s Design, Health, Fitness+ and Apps Leads— Led editorial programming for the Apple Watch App Store (EU), curating data-informed, culturally resonant narratives that enhanced app discoverability and engagement— Partnered with iPhone App Store (UK) teams to align editorial storytelling, developer campaigns and cultural features across markets, strengthening regional consistency and creative quality— Authored internal creative playbooks and the Apple Watch App Store Programming Guide, standardising processes and accelerating onboarding for new team members— Collaborated with Apple Content & Services teams (TV, Health, Fitness+, Music, Podcasts) to build unified cross-platform strategies linking product design, culture and user insight— Partnered with Engineering and Operations to prototype new features for Apple’s internal Events platform, improving developer engagement and collaboration systems— Advised app developers on UX and narrative strategy, optimising onboarding, retention and subscription journeys in line with Apple’s Human Interface Guidelines— Partnered with cross-functional design teams to propose UX enhancements for Apple Maps, improving clarity and navigation comprehension through narrative-driven design strategy— Supported launch strategy for iPhone iOS 15 and watchOS 8 App Stores, collaborating with global design, editorial and marketing teams to align product behaviour, creative narrative and regional execution.

Loughborough University

Bachelor’s Degree