Vikas Parihar

About Vikas Parihar

Vikas Parihar is a growth strategist, transformation leader, and brand ecosystem builder with deep experience across marketing, business strategy, technology, and platform-led growth. Known for his ability to translate vision into scale, Vikas operates at the intersection of storytelling, monetisation, networks, and commerce.As Chief Growth & Transformation Officer at Infinity Advertising Network, Vikas is leading the organisation’s evolution into a next-generation growth and marketing ecosystem. His mandate spans business transformation, revenue architecture, new IP creation, strategic partnerships, productisation of services, and market expansion. He works closely with leadership to move Infinity from a traditional agency model to a future-ready, system-driven growth platform.Vikas brings a rare blend of strategic clarity and execution depth—building frameworks, teams, processes, and scalable offerings that drive predictable growth for both the organisation and its clients. His work consistently focuses on long-term value creation rather than short-term campaign wins.Parallelly, Vikas is the Chief Marketing Officer and a core team member of India’s first Kickboxing Super League (KSL). It represents Vikas’s ability to build large-scale, culture-driven platforms, extending marketing into the realms of sport, entertainment, and experiential ecosystems.Across his career, Vikas has worked with diverse categories and stakeholders, including global brands, startups, founders, leadership teams, and impact-led organisations. His strengths lie in: • Business and marketing transformation • Growth strategy and revenue design • Brand architecture and storytelling • Integrated marketing and performance ecosystems • Strategic partnerships and alliances • Building and scaling IPs and platformsBeyond professional roles, Vikas is a published author, photographer, traveller and is deeply interested in legacy-led work—whether through mentoring, thought leadership, or building ventures that create social, cultural, and economic impact. His approach to leadership is grounded, future-oriented, and human, combining commercial ambition with long-term purpose.

Experience

1. Chief Growth Officer

   Infinity Advertising Network

   Sep 2025 — Present · IN

   I lead Infinity’s transformation into Infinity 2.0 — a modern, AI-powered, data-driven creative network where strategy, storytelling, and technology work in sync.As Chief Growth Architect, I built and institutionalized the SYNC Framework — integrating Story, Yield, Network, and Commerce to align creativity with measurable business outcomes. My focus is on turning brands into ecosystems and campaigns into growth engines.I drive Infinity’s growth strategy, martech innovation, and creative intelligence — launching in-house IPs like Infinity Intelligence (data platform), Infinity Engage (martech suite), and Impact Sphere (Fund and impact measurement).Partnering with brands across industries, I bridge emotion and analytics, ensuring marketing becomes a true business multiplier.Vision: Build India’s first fully synchronized growth network — where creativity scales through intelligence and purpose.

Education

• Vidhya Niketan School

  12th Standard, Biology/Biological Sciences, General

• Indian Institute of Management, Kozhikode

  Certification, Transformational Customer Experience Management

• Indira School of Business Studies PGDM

  Post Graduate Diploma in Business Management, Services marketing

  2004 — 2006

• Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal

  Bachelor od Computer Application, Computer Programming, Specific Applications

• Janardan Rai Nagar Rajasthan Vidyapeeth University

  Master of Computer Applications - MCA, Computer application

• Kendriya Vidyalaya

  10th Standard

  1992 — 1995

Skills

• Advertising
• Budgets
• Interactive Marketing
• Account Management
• Brand Management
• Marketing Strategy
• SEO
• Management
• Crm
• Customer Relationship Management (Crm)
• New Business Development
• Online Advertising
• Product Development
• Sales
• Mainline Campaigns
• Brand and Product Launches
• Integrated Marketing
• Marketing Communications
• Public Relations
• Business Strategy
• Strategic Marketing Communication
• Leadership
• Rebranding
• Social Media Marketing
• Social Media
• Online Marketing
• Marketing
• Strategy
• Communication
• Media Planning
• Competitive Analysis
• Market Research
• Campaigns
• Strategic Planning
• Integrated Marketing Campaigns
• Retail
• Search Engine Marketing (Sem)
• Team Management
• Digital Strategy
• Key Account Management