Vikas Malhotra

About Vikas Malhotra

Experienced Vice President with a demonstrated history of working in the textiles industry in Garments, Fabrics, and Retail business. Skilled in Negotiation, Textile and Apparel and retail Industry, Specialisation in Sales, Marketing, and Manufacturing of Fabric and Garments. Strong marketing professional with a TEXTILE ENGINEERING from Sasmira and marketing Post graduation from Wellingkar Institute of Management.Results-driven Business Leader & Brand StrategistExpertise- Startup & Turnaround Specialist- Brand Development & Positioning- Growth Strategy & Execution- Team Building & LeadershipProven track record of launching & scaling successful brands, driving business growth, and building high-performing teams.

Experience

1. Vice President Apparel Business

   Siyaram Silk Mills Ltd

   Jun 2018 — Present · Mumbai, IN

   With over 31 years of experience in manufacturing, direct sales, channel management, and retail operations, including two decades in leadership roles, I currently serve as Vice President, leading the newly established Casual and Formal Garments Division (Mozzo) and the Ethnic Retail Brand Devo.In today’s highly competitive and evolving apparel market—driven by digital transformation, consumer personalization, and omni-channel retail—I am focused on:Building and scaling agile, high-performing teams to deliver consistent business results in dynamic market conditionsFormulating and executing growth strategies that integrate traditional distribution with modern retail and digital channelsOverseeing product design, development, and end-to-end supply chain operations to ensure speed, quality, and profitabilityLeveraging market analytics and consumer insights to identify emerging trends and strengthen brand positioningDriving top-line growth and margin expansion through data-backed decision-making and sustainable business practicesCollaborating closely with the CMD, Executive Directors, and founding team to shape the long-term strategic vision and expansion roadmapUnder my leadership, we successfully launched “Devo” — an ethnic retail brand — in October 2024, envisioned to establish a pan-India retail footprint. My current focus is on accelerating growth, building strategic retail and distribution partnerships, and developing a differentiated brand identity in line with modern consumer expectations.

Education

• Welingkar Institute of Management Development and research

  Post Graduate Diploma, Marketing Management

• IIIM

  Diploma, Export management

• Welingkar Institute of Management

  PGDMM, Marketing/Marketing Management, General

• Sasmira

  DMFM, TEXTILE ENGINEERING

  1991 — 1994

• Sasmira

  Diploma, manmade

Skills

• Team Management
• Business Development
• Product Development
• Merchandising
• Apparel
• Management
• Manufacturing
• New Business Development
• Negotiation
• Sales
• Textile Industry
• Leadership
• Marketing
• Textiles
• Fashion
• Sourcing