Vikas Mahajan
Digital Marketing Specialist @Tattva Creations Pvt. Ltd
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WORK HISTORY
Digital Marketing Specialist @Tattva Creations Pvt. Ltd
Delhi, IN
I have successfully managed end-to-end digital marketing campaigns, collaborating with teams to brainstorm innovative strategies that boost brand visibility and engagement. I enhanced brand awareness through a strong web and social media presence, creating and deploying impactful content while executing strategic ad placements to expand reach. My experience includes handling Parliament recordings, managing social media accounts of Ministers, conducting live social media sessions, and crafting engaging captions. I optimized social media channels and websites to improve SEO and user experience, resulting in a 15% increase in organic traffic. I devised highly effective digital strategies across platforms to drive customer engagement and created customized marketing materials to elevate product awareness. With a solid foundation in SEO, I conducted in-depth keyword research and implemented best practices to enhance search rankings. I provided strategic insights to accelerate business growth, managed high-performing Google Ads campaigns that increased leads by 20%, and implemented personalized email marketing automation strategies, boosting open rates by 10%.
EDUCATION
College Of Vocational Studies
Bachelor of Commerce - BCom
GHPS School(Guru Harkrishan Public School)
12th
Digital School of Delhi
Course
Indira Gandhi National Open University
Master of Business Administration - MBA
ABOUT VIKAS MAHAJAN
A highly skilled and results-driven Digital Marketing Specialist with over 7 years of hands-on experience in developing and executing data-driven strategies that consistently exceed business objectives. Proven expertise in SEO, SEM, social media marketing, email campaigns, and content marketing to drive significant website traffic, generate high-quality leads, and boost sales. Adept at optimizing campaigns for maximum ROI by analyzing performance metrics, identifying areas for improvement, and implementing innovative solutions that fuel business growth. Experienced in managing and executing multi-channel digital marketing strategies, leveraging tools like Google Analytics, SEMrush, and social media platforms to enhance brand visibility and audience engagement. Known for a keen ability to stay ahead of trends in the ever-evolving digital landscape and for utilizing cutting-edge techniques to maximize online presence. Dedicated to continuous learning and adapting strategies to achieve long-term business success. Highly collaborative, with a strong focus on data analysis and performance-driven results.
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