Vikas K.
Sales Head, Content Creator including Branded Content, Fiction Shows & Music videos, Collaborating Partnerships across Corporate & Public Sector.
- Role
- Head Sales - Colors Marathi & Gujarati Cluster at Viacom18 Media Private Limited
- Location
- Gurugram, IN
- LinkedIn followers
- 500 followers
About Vikas K.
Accomplished Business Leader, contributing towards its growth and scaling up of business by offering expertise in leading a business upwards of INR 250 Cr. With over 25 years of experience in the role of Profit Center Management & Revenue Generation in the field of Media & Entertainment industry. Have handled multi-dimensional portfolio across Print, Radio, Television, LIVE Sales & Lately Solution Selling, to Government keeping in mind the latest Public Policy across various sectors. Public Policy advocacy remains one of domain expertise. Experience in developing and leading a highly successful sales & creative team while consistently achieving and outpacing business goals and performance measurables. Ability to problem solve and collaborate as an integral part of a cross-functional leadership team in order to increase revenue, profit, and brand awareness.
Experience
Head Sales - Colors Marathi & Gujarati Cluster
Viacom18 Media Private Limited
Dec 2021 — Present · Gurugram, IN
After having launched and developed Brand Engagement business for Viacom 18, pulled back to lead the National Cluster for Regional Entertainment business of Viacom 18. Handed over two critical clusters i.e, Colors Marathi (SD+HD), along with Colors Gujarati & Colors Gujarati Cinema in addition to existing role of Govt. business & & International Paramount SPOC from India. The business portfolio assigned, being valued upwards of 250 Cr, needs to be augmented with a renounced focus on Impact Sales consolidation.\\\\n\\\\nStrategy:\\\\n• Striving for a strong revenue growth percentage from the existing 250 Cr. across both Regional Channels in the cluster\\\\n• Introducing learnings from earlier roles to encourage corporate clients for investing in Branded Content Solutions, for incremental revenue for the cluster.\\\\n• Monetizing Impact calendar and deriving a sustained and incremental revenue from an untapped market.\\\\nAnalytics:\\\\n• Working closely with the research team, to analyze inventory levels, channel performance, and optimized rate benchmarks which would help optimize/maximize revenue for the cluster.\\\\n• Targeting areas of improvement in sales strategies and with a view of establishing actionable insights for the improvement of sales and business profits.\\\\n• Planning and forecasting revenue annually, with regular monitoring and taking corrective steps (if reqd.) to avoid any deviations from projected goals.\\\\nCollaboration:\\\\n• Collaborating with Non-Network media houses/products, to strengthen cluster offering, through innovation and differentiated solutions i.e. One Stop Shop\\\\nPeople:\\\\n• Leading a team of highly motivated 34 professionals ranging from Associate Vice Presidents to Operation Executives (sales & research), for an aggressive market presence and penetration across clients and agencies.\\\\n• Cross-functional engagement with Finance, HR & Procurement teams for smooth functioning and profitability of the business\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Delhi University
Bachelor's degree, Commerce ( Honors )
1992 — 1995
Bhartiya Vidya Bhawan
PGDBM, Marketing
2006 — 2009
Indian School of Business
Executive Programme, Negotiation Skills
2015 — 2015
Bhartiya Vidya Bhavan-Delhi Kendra
Diploma - 1 year, Marketing & Sale
1995 — 1996
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