Vikas Jaiswal
Marketing Automation Specialist | Adobe Marketo Certified Expert - Marketo Engage Business Practitioner
- Role
- Marketing Automation Specialist at EventIron
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Vikas Jaiswal
Adobe Certified Marketo Engage Business Practitioner with 4+ years of experience in…
Experience
Marketing Automation Specialist
Jul 2024 — Present · Noida, IN
Designed and executed comprehensive Marketo programs, including- Newsletters - Webinars - Event campaigns - Aligned with Salesforce for enhanced integration- Implemented Marketo–Goldcast integration for webinars and events, resulting in- Creation of reusable templates - Improved campaign consistency- Managed GTW–Marketo integration to ensure- Seamless registration processes - Efficient lead synchronization - Smooth data flow- Conducted extensive campaign audits, focusing on- Documenting workflows - Optimizing performance reporting- Oversaw email quality assurance (QA) and testing using Litmus & EOA, ensuring- Cross-device responsiveness - High-quality user experience- Served as Subject Matter Expert (SME) for Marketo operations, providing- Client workshops on segmentation strategies - Insights on dynamic content usage - Best practices for email deliverability strategies
Education
Hemwati Nandan Bahuguna Garhwal University
BCA
2019 — 2022
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